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When Interdependence Shapes Social Perception: Cooperation and Competition Moderate Implicit Gender Stereotyping

Published online by Cambridge University Press:  12 November 2013

Soledad de Lemus  and
Marcin Bukowski
Soledad de Lemus*
Affiliation:
Universidad de Granada (Spain)
Marcin Bukowski
Affiliation:
Jagellonian University (Poland)
*
*Correspondence concerning this article should be addressed to Soledad de Lemus. Departamento de Psicología Social, Facultad de Psicología, Campus de Cartuja, s/n. 18011. Granada (Spain). Phone: +34–958240925. Fax: +34–958243746. E-mail: [email protected]
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Abstract

We examined the influence of interdependence goals on the accessibility of implicit gender stereotypical associations. Participants were asked to cooperate with or compete against a woman on a mathematical abilities task and subsequently the relative activation of positive and negative warmth and competence traits was measured using a primed categorization task. Results showed that female primes (vs. male primes) facilitated the activation of low warmth and high competence in the competition condition, whereas high warmth was activated in the cooperation condition and no differences were found for competence traits. These results are discussed referring to the stereotype content model and the compensation effect in person perception. The goal dependent nature of implicit gender stereotypes is emphasized.

Keywords

social perceptiongender stereotypesinterdependence goalsstereotype content modelcompensation effect
Type
Research Article
Information
The Spanish Journal of Psychology , Volume 16 , 2013 , E96
Copyright
Copyright © Universidad Complutense de Madrid and Colegio Oficial de Psicólogos de Madrid 2013 

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