Hostname: page-component-cd9895bd7-7cvxr Total loading time: 0 Render date: 2024-12-26T15:20:34.553Z Has data issue: false hasContentIssue false
  • English
  • Français

Hegemonic and Polemical Beliefs: Culture and Consumption in the Social Representation of Wine

Published online by Cambridge University Press:  10 January 2013

Grégory Lo Monaco  and
Christian Guimelli
Grégory Lo Monaco*
Affiliation:
Université de Provence Aix-Marseille I (France)
Christian Guimelli
Affiliation:
Université de Provence Aix-Marseille I (France)
*
Correspondence concerning this article should be addressed to Grégory Lo Monaco. Université de Provence. Laboratoire de Psychologie Sociale. 13621 Aix-en-Provence Cedex 1. (France). Phone: +33-667450269. E-mail: [email protected].
Get access Rights & Permissions [Opens in a new window]

Abstract

Wine, in France, is a cultural product. However, the issue of wine consumption has been at the centre of a recurring social debate. We decided to focus our study on the effect of consumption practices on this social representation as well as the variations in position-taking in very different normative contexts. Results revealed two distinct social representations according to consumption practice. Moreover, Guttman effect in principal component analysis uncovered a unique phenomenon which showed that participants (consumer vs. non consumer) were inclined to act differently only in the case of polemical issues when they perceived the investigator as a consumer vs. non consumer. Indeed, in the case of hegemonic beliefs they were inclined to act in the same way and their answers were not influenced by the status of the investigator. Results are discussed around the question of the links between social representations and social identity.

El vino, en Francia, es un producto cultural. No obstante, el tema del consumo de vino ha sido el centro de un debate social recurrente. Nosotros decidimos centrar nuestro estudio en los efectos de las prácticas de consumo en esta representación social así como en las variaciones de posturas en diferentes contextos normativos. Los resultados revelan dos representaciones sociales distintas de acuerdo a las prácticas de consumo. Aún más, el efecto Guttman en el análisis de componentes principales descubrió un fenómeno único que muestra que los participantes (consumidor vs. no consumidor) se inclinaron a comportarse de manera diferente dependiendo de si percibían al experimentador como consumidor vs. no consumidor respecto a aspectos polémicos, y no, con respecto a creencias hegemónicas. Los resultados se discuten en torno a la cuestión de los nexos entre las representaciones sociales y la identidad social.

Keywords

social representationhegemonypolemicsGuttman effectwinerepresentación socialhegemoníapolémicaefecto Guttmanvino
Type
Research Article
Information
The Spanish Journal of Psychology , Volume 14 , Issue 1 , May 2011 , pp. 237 - 250
Copyright
Copyright © Cambridge University Press 2011

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Abric, J.-C. (1993). Central system, peripheral system: their functions and roles in the dynamic of social representations. Papers on Social Representations, 2, 75–78.Google Scholar
Abric, J.-C. (1994). Pratiques sociales et représentations [Social practices and representations]. Paris: Presses Universitaires de France.Google Scholar
Abric, J. (2001). A structural approach to social representations. In Deaux, K., & Philogène, G. (Eds.), Representations of the social: Bridging theoretical traditions (pp. 42–47). Malden, MA: Blackwell PublishingGoogle Scholar
Abric, J.-C. (2003). La recherche du noyau central et de la zone muette des représentations sociales [Seeking the central core and mute zone of social representations]. In Abric, J.-C. (Ed.), Méthodes d'étude des représentations sociales (pp. 59–80). Ramonville Saint-Agne: ErèsGoogle Scholar
Abric, J.-C., & Kahan, J. (1972). The effects of representations and behavior in experimental games. European Journal of Social Psychology, 2, 129–144. doi:10.1002/ejsp.2420020203CrossRefGoogle Scholar
Anderson, B. A., Silver, B. D., & Abramson, P. R (1988). The effects of the race of the interviewer on race-related attitudes of black respondents in SRC/CPS National Election Studies. Public Opinion Quarterly, 52, 289–324. doi:10.1086/269108CrossRefGoogle Scholar
Barthes, R. (1970). Mythologies. Paris: GallimardGoogle Scholar
Ben-Asher, S. (2003). Hegemonic, emancipated and polemical social representations: parental dialogue regarding Israeli naval commandos training in polluted water. Papers on Social Representations, 12, 6.1–6.12. Retrieved from http://www.psych.lse.ac.uk/psr/PSR2003/12_06Ben.pdfGoogle Scholar
Brazill, T. J., & Grofman, B. (2002). Factor analysis versus multidimensional scaling: binary choice roll-call voting and the US Supreme Court. Social Networks, 24, 201–229. doi:10.1016/S0378-8733(02)00004-7CrossRefGoogle Scholar
Breakwell, G. M. (1993). Social representations and social identity. Papers on Social Representations, 2, 198–217.Google Scholar
Campbell, B. (1981). Race-of-interviewer effects among southern adolescents. Public Opinion Quarterly, 45, 231–234. doi:10.1086/268654CrossRefGoogle Scholar
Corbeau, J.-P. (2004). Réflexions sociologiques «en vrac» sur le vin [A bunch of sociological reflexions on wine]. Anthropology of Food, 3. Retrieved from http://aof.revues.org/index243.htmlGoogle Scholar
Davis, D. W. (1997). Nonrandom measurement error and race of interviewer effects among African Americans. Public Opinion Quarterly, 61, 183–207. doi:10.1086/297792CrossRefGoogle Scholar
Demossier, M. (2001). The quest for identities: consumption of wine in France. Anthropology of Food, 1. Retrieved from http://aof.revues.org/index1571.htmlGoogle Scholar
Deschamps, J.-C., & Moliner, P. (2008). L'identité en psychologie sociale. Des processus identitaires aux représentations sociales [Identity in social psychology: from identity processes to social representations]. Paris: Armand ColinGoogle Scholar
Doise, W. (1986). Levels of explanation in social psychology. Cambridge, MA: Cambridge University Press.Google Scholar
Doise, W. (2002). Human Rights as Social Representations. London/New York: Routledge.Google Scholar
Doise, W., Clemence, A., & Lorenzi-Cioldi, F. (1993). The quantitative analysis of social representations. Hemel Hempstead, UK: Harvester Wheatsheaf.Google Scholar
Dovidio, J. F., Gaertner, S. L., & Saguy, T. (2009). Commonality and the complexity of “We”: Social attitudes and social change. Personality and Social Psychology Review, 13, 3–20. doi:10.1177/1088868308326751CrossRefGoogle ScholarPubMed
Fazio, R. H., Jackson, J. R., Dunton, B. C., & Williams, C. J. (1995). Variability in automatic activation as an unobtrusive measure of racial attitudes: A bona fide pipeline? Journal of Personality and Social Psychology, 69, 1013–1027. doi:10.1037/0022-3514.69.6.1013CrossRefGoogle ScholarPubMed
Finkel, S. E., Guterbock, T. M., & Borg, M. J. (1991). Race-of-interviewer effects in a presidential poll: Virginia 1989. Public Opinion Quarterly, 55, 313–330. doi:10.1086/269264CrossRefGoogle Scholar
Flament, C. (1994). Structure, dynamique et transformation des représentations sociales [Structure, dynamics and transformation of social representations]. In Abric, J.-C. (Ed.), Pratiques sociales et représentations (pp. 37–58). Paris: Presses Universitaires de France.Google Scholar
Flament, C. (2001). Pratiques sociales et dynamique des représentations [Social practices and dynamics of representations]. In Moliner, P. (Ed.), La dynamique des représentations sociales (pp. 43–58). Grenoble: Presses Universitaires de Grenoble.Google Scholar
Flament, C., Guimelli, C., & Abric, J.-C. (2006). Effets de masquage dans l'expression d'une représentation sociale [Masking effect in the expression of a social representation]. Les Cahiers Internationaux de Psychologie Sociale, 69, 15–31.CrossRefGoogle Scholar
Flament, C., & Milland, L. (2003). Un effet Guttman dans l'analyse des représentations sociales [A Guttman Effect in the analysis of social representations]. In Abric, J.-C. (Ed.), Méthodes d'étude des représentations sociales (pp. 201–220). Ramonville Saint-Agne: Erès.Google Scholar
Flament, C., & Milland, L. (2005). Un effet Guttman en ACP [A Guttman Effect in Principal Components Analysis]. Mathématiques et Sciences Humaines, 71, 25–49. doi:10.4000/msh.2946Google Scholar
Fournier, V. (2003). Médicalisation et médiatisation du vin [Medicalization and mediatization of wine]. Anthropologie et Sociétés, 27(2), 155–165.CrossRefGoogle Scholar
Fraïssé, C. (2000). Influence de la fréquence de mise en œuvre de pratiques sur une structuration inter-représentation [Influence of the frequency of practices on an inter-representation structuring]. Les Cahiers Internationaux de Psychologie Sociale, 45, 85–97.Google Scholar
Gaertner, S. L., Mann, J. A., Murrell, A. J., & Dovidio, J. F. (1989). Reducing intergroup bias: The benefits of recategorization. Journal of Personality and Social Psychology, 57, 239–249. doi:10.1037/0022-3514.57.2.239CrossRefGoogle Scholar
Garrier, G. (2005). Histoire sociale et culturelle du vin [Social and Cultural wine History]. Paris: Larousse.Google Scholar
Gautier, J.-F. (1992). Histoire du vin [wine History]. Paris: Presses Universitaires de France.Google Scholar
Gaymard, S. (2006). The representation of old people: comparison between the professionals and students. International Review of Social Psychology, 19(3–4), 69–92.Google Scholar
Gilbert, D. T., & Hixon, J. G. (1991). The trouble of thinking: activation and application of stereotyping beliefs. Journal of Personality and Social Psychology, 60(4), 509–517. doi:10.1037//0022-3514.60.4.509CrossRefGoogle Scholar
Guimelli, C. (1988). Agression idéologique, pratiques nouvelles et transformation progressive d'une représentation sociale [Ideological aggression, new practices and gradual transformation of social representation].(Unpublished doctoral thesis). Université de Provence, Aix-en-ProvenceGoogle Scholar
Guimelli, C. (1998). Differenciation between the central core elements of social representations: normative vs functional elements. Swiss Journal of Psychology, 57(4), 209–224.Google Scholar
Guimelli, C., & Deschamps, J.-C. (2000). Effets de contexte sur la production d'associations verbales. Le cas de la représentation sociale des Gitans [Context effects on the production of verbal associations]. Les Cahiers Internationaux de Psychologie Sociale, 47–48(3–4), 44–54.Google Scholar
Halbwachs, M. (1950). La mémoire collective [The collective memory]. Paris: Presses Universitaires de France.Google Scholar
Jodelet, D. (1989). Les représentations sociales [Social representations]. Paris: Presses Universitaires de France.Google Scholar
Jodelet, D. (1991). Madness and Social Representations. Hemel Hempstead, UK: Harvester Wheatsheaf.Google Scholar
Kladstrup, D., & Kladstrup, P. (2001). La Guerre et le Vin [War and wine]. Paris: éditions Perrin.Google Scholar
Kruskal, J. B., & Wish, M. (1991). Multidimensional scaling. London: Sage Publications.Google Scholar
La Loi Évin, Art. 91, § 32, Loi française, 1991.Google Scholar
Lebart, L., Morineau, A., & Piron, M. (2000). Statistique exploratoire multidimensionnelle [Multidimensional exploratory statistics]. Paris: Dunod.Google Scholar
Lo Monaco, G., & Guimelli, C. (2008). Représentations sociales, pratique de consommation et niveau de connaissance: le cas du Vin [Social representations, consumption practices and level of knowledge: the case of wine]. Les Cahiers Internationaux de Psychologie Sociale, 78, 35–50.CrossRefGoogle Scholar
Lo Monaco, G., Lheureux, F., Chianèse, L., Codaccioni, C., Halimi-Falkowicz, S., & Cano, P. (2009). Contexte d'expression, statut social des intervenants de santé et production d'un discours normatif: le cas de l'alcool et des jeunes [The role of expression context and social status of healthcare personnel in the production of normative discourse: the case of young people's relationship to alcohol]. Pratiques psychologiques, 15(3), 367–386. doi:10.1016/j.prps.2008.02.002CrossRefGoogle Scholar
Moliner, P. (1992). La représentation sociale comme grille de lecture [the social representation as a reading grid of reality]. Aix-en-Provence: Presses Universitaires de Provence.Google Scholar
Moloney, G., & Walker, I. (2007). Social representations and identity: content, process and power. New York, NY: Palgrave Macmillan.CrossRefGoogle Scholar
Moscovici, S. (1961). La psychanalyse, son image et son public [Psychoanalysis: its image and its public]. Paris: Presses Universitaires de France.Google Scholar
Moscovici, S. (1988). Notes toward a description of social representations. European Journal of Social Psychology, 18, 211–250. doi:10.1002/ejsp.2420180303CrossRefGoogle Scholar
Paul, W. H. (2005). Bacchus sur ordonnance. La médecine par le vin, de la Belle Epoque au Paradoxe français [Bacchic Medicine. Wine and Alcohol therapies from Napoleon to French Paradox]. Paris: Presses Universitaires de France.Google Scholar
Podani, J., & Miklos, I. (2002). Resemblance coefficients and the horseshoe effect in principal coordinates analysis. Ecology, 84(12), 3331–3343. doi:10.2307/3072083CrossRefGoogle Scholar
Reuchlin, M. (1991). Plan d'analyse factorielle [Factor analysis esigns]. In Bloch, H. et al. (Eds.), Grand dictionnaire de la psychologie (p. 582). Paris: Larousse.Google Scholar
Rosenthal, R., Rosnow, R. L., & Rubin, D. B. (2000). Contrasts and effect sizes in behavioral research: A correlational approach. Cambridge, MA: Cambridge University Press.Google Scholar
Rouanet, H., & Le Roux, B. (1993). Analyse des données multidimensionnelles [Multidimensional data analysis]. Paris: Dunod.Google Scholar
Schuman, H., & Converse, J. M. (1971). The effect of Black and White interviewers on Black responses. Public Opinion Quarterly, 35, 44–68. doi:10.1086/267866CrossRefGoogle Scholar
Simonnet-Toussaint, C., Lecigne, A., & Keller, P.-H. (2005). Les représentations sociales du Vin chez de jeunes adultes: du consensus aux spécificités de groupes [Social representation of wine among young adults: of the consensus in the groupales specificities]. Bulletin de psychologie, 58(5), 535–547.CrossRefGoogle Scholar
Spini, D., & Doise, W. (1998). Organising principles of involvement in human rights and their social anchoring in value priorities. European Journal of Social Psychology, 28, 603–622. doi:10.1002/(SICI)1099-0992(199807/08)28:4<603::AID-EJSP884>3.0.CO;2-P3.0.CO;2-P>CrossRefGoogle Scholar
Stangor, C., Swim, J. K., Van Allen, K. L., & Sechrist, G. B. (2002). Reporting discrimination in public and private contexts. Journal of Personality and Social Psychology, 82(1), 69–74. doi:10.1037//0022-3514.82.1.69CrossRefGoogle ScholarPubMed
Sudman, S., & Bradburn, N. M. (1974). Response effects in surveys: a review and synthesis. Chicago, IL: Aldine.Google Scholar
Tajfel, H., & Turner, J. C. (1986). The social identity theory of intergroup behavior. In Worchel, S. & Austin, W. G. (Eds.), Psychology of intergroup relations (pp. 7–24). Chicago, IL: Nelson-Hall.Google Scholar
Turner, J. C., Hogg, M. A., Oakes, P. J., Reicher, S. D., & Wetherell, M. S. (1987). Rediscovering the social group: A self-categorization theory. Oxford: Blackwell.Google Scholar
Wachelke, J. F. R., & Lins, S. L. B. (2008). Changing masks: a masking effect on young people's social representations on aging. Current Research in Social Psychology, 13, 232–242.Google Scholar
Wagner, W., Duveen, G., Farr, R., Jovchelovitch, S., Lorenzi-Cioldi, F., Markovà, I., & Rose, D. (2002). Theory and method of social representations. Asian Journal of Social Psychology, 2, 95–125. doi:10.1111/1467-839X.00028CrossRefGoogle Scholar
Wilson, T. (2004). Globalization, differentiation and drinking cultures, an anthropological perspective. Anthropology of food, 3. Retrieved from http://aof.revues.org/index261.htmlGoogle Scholar