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James Watson (ed.), Golden Arches East: McDonald's in East Asia Stanford, California: Stanford University Press, 1997, £30.00 (£10.95 pbk) xvi+256 pp. (ISBN 08047-3205-1 hbk, 08047-3207-8 pbk).

Published online by Cambridge University Press:  05 April 2001

RONALDO MUNCK
Affiliation:
University of Liverpool
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Abstract

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Type
Book Review
Copyright
1999 BSA Publications Ltd

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