Heirlooms, Nikes and Bribes: Towards a Sociology of Things

Abstract

How do things come to embody meaning? In much anthropological and sociological writings, things have mainly been considered in two ways: either as commodities or as gifts. Correspondingly, people's relationships to things and to other people seem to fall in two broad categories, often regarded as mutually exclusive: either as impersonal, economic or market relationships with strangers, or as personal gift relationships with intimates, friends or relatives. The ‘social life of things’, however, is more varied. Drawing on Alan Page Fiske's theory of the four fundamental models of human relationship, four ways in which people may relate to each other and to things are distinguished; these models are applied to empirical data from a study on the giving of gifts in the Netherlands. Complications may occur when the parties to the transaction do not share the same frame of mind with respect to each other and to the things that are being transferred. Things may have conflicting social lives.