Published online by Cambridge University Press: 14 January 2016
In the EU accession literature, there is a tendency to downplay the role of discourse in facilitating norm diffusion, particularly when domestic resistance towards European norms is strong. The assumptions in this thinking are that critical deliberations and civil society activism simply lack the potency required to elicit norm conforming behaviour in accession states and that the only realistic hope for achieving this rests with the introduction of material incentives that make the costs of normative adaptation lower than its rewards. I focus on developments in the field of LGBT politics to challenge these assumptions and to specify the conditions under which discursive strategies are likely to stimulate the domestic uptake of contentious norms. I highlight shared identity as a crucial factor in the success of discursive influence, contending that under conditions of identity convergence, a cultural environment prevails in which norm promoters can more effectively ignite a process of deliberative reflection, shame norm-violators into conformance and cultivate resonance around controversial ideas. I develop these arguments through an analysis of LGBT and accession politics in Croatia and Serbia, contending that Croatia’s strong identification with Europe accelerated LGBT recognition there while Serbia’s relatively weaker identification with Europe slowed it down.
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53 The qualitatively oriented discourse analysis I employ to infer causation comes with certain trade-offs when weighed against a quantitatively oriented approach, such as a numerically grounded content analysis. The narrative detail and longitudinal freedom afforded by a discourse analysis permits a richer description of political events and scope for observed statements to be explained within their cultural and historical contexts. However, this gain in narrative and contextual detail is won at the cost of statistical verifiability, which a content analysis provides by measuring the frequency of indexed terms during a clearly defined period of scrutiny. I have sought to minimise selection bias and ensure my inferences remain congruent with empirical realities by triangulating across multiple data sources and conducting a structured reading of media statements and parliamentary discussions. The data sources of primary relevance for pursuing my research objectives have been those focusing on public sphere communications, as these sources illustrate how representations of European identity function to legitimate or undermine policy choices affecting LGBT populations.
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106 Examples of more recent scholarship include Subotić, ‘Europe is a state of mind’; Bukovansky et al., Special Responsibilities; Dryzek, Foundations and Frontiers; Ayoub, ‘Contested norms in new adopter states’.