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Analysis of psychotropic drug advertising

Published online by Cambridge University Press:  02 January 2018

John Quinn ,
Marie Nangle  and
Patricia R. Casey
John Quinn*
Affiliation:
Mater Misericordiae Hospital, Dublin 7, Ireland
Marie Nangle
Affiliation:
Mater Misericordiae Hospital, Dublin 7, Ireland
Patricia R. Casey
Affiliation:
Mater Misericordiae Hospital, Dublin 7, Ireland
*
∗Correspondence
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Abstract

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The use of metaphors as the main marketing strategy in psychotropic drug advertising in journals and the quality of information provided in these advertisements has been criticised. We investigated marketing strategies and information provision in advertisements appearing in three different psychiatric journals. The majority of advertisements in two of the journals used metaphors as their main marketing strategy. The level of prescribing information varied between journals. Our findings suggest that improvements are needed in psychotropic drug advertising in journals.

Type
Original Papers
Information
Psychiatric Bulletin , Volume 21 , Issue 10 , October 1997 , pp. 597 - 599
Creative Commons
Creative Common License - CCCreative Common License - BY
This is an Open Access article, distributed under the terms of the Creative Commons Attribution (CC-BY) license (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted re-use, distribution, and reproduction in any medium, provided the original work is properly cited.
Copyright
Copyright © 1997 The Royal College of Psychiatrists

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