Published online by Cambridge University Press: 28 February 2022
The cognitive interest in metaphor and simile derives from a conceptual detour: through these figures we regard one thing in terms of another, and in so doing our understanding of the first is modified in light of perspective gained by the second.
But why, in terms of cognitive gain, engage in such conceptual detours? That is, what motivates our use of metaphor and simile? The motivation of metaphor has often been thought to be the assertion of asimilarity amongst things generally not thought to be similar. However, as Max Black pointed out in criticizing the “comparison theory of metaphor”, metaphors are not simple comparisons of “objectively given” similarities, wherein to the question “is A like B in respect of P?” we might have a definite answer.