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Information They Can Trust: Increasing Youth Voter Turnout at theUniversity
Published online by Cambridge University Press: 18 June 2008
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In the 2004 presidential election, perhaps 54% of the nation's youngest cohort—dubbed“Generation Next” by some pollsters—cast a vote. This was a substantial increase over the42% of eligible 18–25-year-olds who voted in the 2000 election (U.S. Census Bureau 2005; Pew Center 2007). Still, youth voting rates lagged behind the voting rates of those citizensolder than 25–66% made their way to the polls on Election Day in 2004 (Lopez, Kirby, andSagoff 2005). It is likely that voting rates willincrease in the current youth cohort as they age, as has happened in both the Baby Boomerand Generation X cohorts. But transforming more of the large Generation Next cohort intovoters earlier in adulthood could substantially increase democratic participation inupcoming elections and for decades to come, as habits of civic participation developed inyouth often last a lifetime (Miller and Shanks 1996). Two-thirds of young people now enroll in some form of higher education.Colleges and universities of all types would therefore seem to be natural sites to mountefforts to improve youth voter turnout. And because interest in voting among the youngestadult cohort seems to be on the rise, this would seem to be the time to encourage more ofsuch behavior. But how can institutions of higher learning best promote democraticparticipation, especially voting?
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- Copyright © The American Political Science Association 2008
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