Constructing the Prospectus

Extract

I am struck by how similar the process of constructing a prospectus is to developing plans for a new house. One starts with a desired plot of land and an uncertain vision of an eventual home. The plot of land is terrain to exploit. The vision is of something to be comfortable with and, ideally, something of which to be proud. Getting there, however, is a very bewildering process. An architectural plan and specifications serve as the blueprint—the prospectus—that provides the basis for approval for moving ahead. The chief concerns on the part of the permit reviewers is whether “it will stand up” and whether it meets appropriate planning and construction criteria. The chief concerns of the prospective owner are: “How much will it cost?” “Can it be built within a reasonable amount of time?” and, “Will it look good enough when done?”