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A Neutral Form for Experiential Material Characterisation

Part of: Human Behaviour in Design and Design Cognition

Published online by Cambridge University Press:  26 July 2019

Lore Veelaert ,
Ingrid Moons ,
Sarah Rohaert  and
Els Du Bois

Abstract

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Materials experience in design involves the meanings that materials convey to users through its expressive characteristics. Such meaning evoking patterns are influenced by parameters such as context, product (e.g.shape) and user. Consequently, there is a need to standardise experiential material characterisation and large-scale data collection, by means of a meaning-less or ‘neutral’ demonstrator to objectively compare materials.

This paper explores the conception of this neutrality and proposes two opposing strategies: neutrality through complexity or through simplicity. In a pre-study with 20 designers, six associative pairs are selected as neutrality criteria, and shaped in 240 forms by 20 (non) designers in a main workshop. Following the simplicity strategy, these forms are averaged out in three steps by a team of five designers, based on a consensus on of delicate-rugged, aggressive-calm, futuristic-calm, masculine-feminine, traditional-modern, and toylike-professional, resulting in a selection of four averaged neutral forms.

Finally, future research will focus on complexity to increase interactivity, so that consumers might be triggered in extensive material exploration.

Keywords

User centred designMultisensory product experienceHuman behaviour in designMaterial demonstratorMaterials Experience
Type
Article
Information
Proceedings of the Design Society: International Conference on Engineering Design , Volume 1 , Issue 1 , July 2019 , pp. 1743 - 1752
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
© The Author(s) 2019

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