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A virtual reality experience to raise sustainability awareness within the fashion industry

Published online by Cambridge University Press:  16 May 2024

Elena Spadoni ,
Andrea Fiocca ,
Gianluca Zoni ,
Lina Maria Useche Infante ,
Lidia Cerutti ,
Paolo Maccarrone ,
Marina Carulli  and
Monica Bordegoni
Elena Spadoni*
Affiliation:
Politecnico di Milano, Italy
Andrea Fiocca
Affiliation:
Politecnico di Milano, Italy
Gianluca Zoni
Affiliation:
Politecnico di Milano, Italy
Lina Maria Useche Infante
Affiliation:
Politecnico di Milano, Italy
Lidia Cerutti
Affiliation:
Politecnico di Milano, Italy
Paolo Maccarrone
Affiliation:
Politecnico di Milano, Italy
Marina Carulli
Affiliation:
Politecnico di Milano, Italy
Monica Bordegoni
Affiliation:
Politecnico di Milano, Italy
*
[email protected]

Abstract

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Nowadays, there is a pressing need to incorporate sustainable practices and promote environmental awareness. The fashion industry, characterized by resource-intensive consumption, significantly contributes to global sustainability threats. The authors proposed the adoption of Virtual Reality (VR) to design and develop the Fashion Footprint application, an experience aimed at enhancing sustainability awareness and fostering behavioral change. The findings suggest that VR technology is valuable in promoting sustainability awareness and driving positive behavioral shifts in the fashion industry.

Keywords

virtual reality (VR)sustainabilitybehavioural design
Type
Design for Sustainability
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 1447 - 1456
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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