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Unravelling experiences, barriers, and design strategies for encouraging reusable takeaway cup usage

Published online by Cambridge University Press:  16 May 2024

Laure Herweyers ,
Els Du Bois  and
Ingrid Moons
Laure Herweyers*
Affiliation:
University of Antwerp, Belgium
Els Du Bois
Affiliation:
University of Antwerp, Belgium
Ingrid Moons
Affiliation:
University of Antwerp, Belgium
*
[email protected]

Abstract

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The increasing use of disposable takeaway cups negatively affects the environment due to their non-recyclability and waste. This study investigates the adoption and sustained use of reusable takeaway cups in Belgium, including routines and experience. We did structured interviews (n=58), a survey (n=300), diary studies (n=8) and interviews with baristas (n=8). The findings provide recommendations including clear communication, incentives, and user-friendly cup design. Future research should test interventions and consider regional and cultural variations in sustainable coffee consumption.

Keywords

sustainable designbehavioural designsingle-usereusabletakeaway cups
Type
Human Behaviour and Design Creativity
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 995 - 1004
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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