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Unravelling experiences, barriers, and design strategies for encouraging reusable takeaway cup usage
Published online by Cambridge University Press: 16 May 2024
Abstract
The increasing use of disposable takeaway cups negatively affects the environment due to their non-recyclability and waste. This study investigates the adoption and sustained use of reusable takeaway cups in Belgium, including routines and experience. We did structured interviews (n=58), a survey (n=300), diary studies (n=8) and interviews with baristas (n=8). The findings provide recommendations including clear communication, incentives, and user-friendly cup design. Future research should test interventions and consider regional and cultural variations in sustainable coffee consumption.
- Type
- Human Behaviour and Design Creativity
- Information
- Creative Commons
- This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
- Copyright
- The Author(s), 2024.