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Towards a method for human-centred analysis of external variety

Published online by Cambridge University Press:  16 May 2024

Olga Sankowski  and
Dieter Krause
Olga Sankowski*
Affiliation:
Hamburg University of Technology, Germany
Dieter Krause
Affiliation:
Hamburg University of Technology, Germany
*
[email protected]

Abstract

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Addressing VUCA challenges in product development, the Human-Centred Analysis of External Variety (HAV) method is introduced. Focusing on the early stages of new product development, HAV provides a structured approach, reducing uncertainty through quick market analysis, customer engagement, and goal setting. HAV is illustrated using a cargo bike product family case study and emphasizes its role in aligning human-centred methods with project goals. The first steps of the HAV method are presented, but also the need for further action towards a validated and elaborated method is discussed.

Keywords

early design phasevariant managementhuman-centred designexternal variety
Type
Design Organisation, Collaboration and Management
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 335 - 344
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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