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SUSTAINABLE DESIGN ON PACKAGING: A CASE STUDY IN A CHINESE TOWN

Published online by Cambridge University Press:  27 July 2021

Xue Xiong  and
Xiaotong Zhang
Xue Xiong*
Affiliation:
Tongji Uiversity
Xiaotong Zhang
Affiliation:
Tongji Uiversity
*
Xiong, Xue, Tongji Uiversity, College of Design and Innovation, China, People's Republic of [email protected]

Abstract

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Packaging waste has become a significant problem in China. The paper stems from growing awareness of packaging and environmental protection.

To explore the perception of Chinese consumers on packaging and sustainability, the research takes Wuzhen as a case, based on the economic situation, industrial advantages and potential for implementing sustainable measures. It also investigates the current situation of packaging design in the town. By using empirical analysis in the form of questionnaire and semi-structured interview, the survey was carried out from three aspects: tourist attitude towards shopping products in Wuzhen, tourist perceptions of packaging characteristics, tourist perceived importance of sustainable. In the end, the paper discusses the packaging design of Wuzhen from the perspective of materials, function and design. This research is aimed to explore Chinese consumers' views of packaging and environmental sustainability and provide insights to the packaging industry to further enhance the effectiveness of environmentally packaging.

Keywords

SustainabilityCase studyPackagingIndustrial design
Type
Article
Information
Proceedings of the Design Society , Volume 1: ICED21 , August 2021 , pp. 2881 - 2890
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2021. Published by Cambridge University Press

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