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HUMAN AND PLANET CENTERED APPROACH: PROSPERITY THINKING IN ACTION

Published online by Cambridge University Press:  27 July 2021

Matteo Vignoli ,
Sara Roversi ,
Chhavi Jatwani  and
Margherita Tiriduzzi
Matteo Vignoli*
Affiliation:
University of Bologna Future Food Institute
Sara Roversi
Affiliation:
Future Food Institute
Chhavi Jatwani
Affiliation:
Future Food Institute
Margherita Tiriduzzi
Affiliation:
Future Food Institute
*
Vignoli, Matteo, University of Bologna, Department of Management, Italy, [email protected]

Abstract

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This work aims to test Prosperity Thinking methodology in Action and assess whether this method would respond to the needs of designers, innovators, and change-makers that are willing to change the food system. Starting from the evolution of marketing design to human-centered design, we illustrate the importance of taking into account the planet's means in the design for Sustainability at the system level. We approached the problem starting from practice, with an Action Research Innovation Management Framework (Guertler, Kriz, and Sick, 2020). Results show that designers, innovators, and changemakers have an interest in a methodology that helps them to analyze and solve systemic challenges linking the micro (human) and macro (planet) through a participatory approach to achieve long-term impact of the designed solutions.

Keywords

SustainabilityDesign methodologyCircular economyHuman-CenteredProsperity
Type
Article
Information
Proceedings of the Design Society , Volume 1: ICED21 , August 2021 , pp. 1797 - 1806
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2021. Published by Cambridge University Press

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