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How Do Semantic Clues Affect People's Perceptions of Products with Multiple Meanings

Published online by Cambridge University Press:  26 May 2022

Y. Zhong ,
R. Takawaki  and
E. T. Harada
Y. Zhong*
Affiliation:
University of Tsukuba, Japan
R. Takawaki
Affiliation:
University of Tsukuba, Japan
E. T. Harada
Affiliation:
University of Tsukuba, Japan
*
[email protected]

Abstract

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A psychological experiment was conducted to explore the relationship between design features of physical controllers and perceived multiple meanings or possible operations by users. In particular, we focused on affordances and informatives, two semantic clues derived from product semantics, to find out how these clues affect users’ perceptions. The results indicated that both desired shapes, text, and icon could encourage and discourage the perception of specific operations. Those empirical data could be useful for product designers in communicating effectively with users through their products.

Keywords

product designuser experienceevaluation
Type
Article
Information
Proceedings of the Design Society , Volume 2: DESIGN2022 , May 2022 , pp. 2253 - 2262
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2022.

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