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Published online by Cambridge University Press: 16 May 2024
The growing research field of gamification promises new insights and innovative methods for the active design of user experience. This article examines the extent to which gamification complements the established methods of user experience design in the context of product development. To this end, assessment criteria are proposed that can be used to evaluate human-centred design methods. A qualitative comparison is then used to determine the added value of the innovative field of gamification for future user experience design in consumer products.