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Future-robust product portfolio development: insights into the advancement of product portfolios in companies – an interview study

Published online by Cambridge University Press:  16 May 2024

Michael Schlegel ,
Markus Just ,
Ingrid Wiederkehr ,
Carsten Thümmel ,
Christoph Kempf ,
Christian Koldewey ,
Roman Dumitrescu  and
Albert Albers
Michael Schlegel*
Affiliation:
Karlsruhe Institute of Technology, Germany
Markus Just
Affiliation:
Karlsruhe Institute of Technology, Germany
Ingrid Wiederkehr
Affiliation:
Heinz Nixdorf Institute, Paderborn University, Germany
Carsten Thümmel
Affiliation:
Karlsruhe Institute of Technology, Germany
Christoph Kempf
Affiliation:
Karlsruhe Institute of Technology, Germany
Christian Koldewey
Affiliation:
Heinz Nixdorf Institute, Paderborn University, Germany
Roman Dumitrescu
Affiliation:
Heinz Nixdorf Institute, Paderborn University, Germany
Albert Albers
Affiliation:
Karlsruhe Institute of Technology, Germany
*
[email protected]

Abstract

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A volatile environment and an increasing number of products along with a growing range of functions pose a challenge for companies when it comes to further development. Existing methods are no longer sufficient to cope with these challenges. In order to develop new methods, the process and challenges in the advancement of product portfolios must be understood. In this paper we conduct an interview study with ten experts to gain a better understanding of the advancement of product portfolios. Triggers, changes and actions are examined and goals and requirements for new methods are derived.

Keywords

new product developmentportfolio managementproduct improvementfuture robustsystem generation engineering (SGE)
Type
Design Methods and Tools
Information
Proceedings of the Design Society , Volume 4: DESIGN 2024 , May 2024 , pp. 745 - 754
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2024.

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