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DECISION QUALITY IN COMPLEX PRODUCT DEVELOPMENT: REFLECTIONS ON A CASE STUDY

Published online by Cambridge University Press:  27 July 2021

Ghadir Siyam ,
Mariely Salgueiro  and
John Kennedy
Ghadir Siyam*
Affiliation:
bp Exploration Operating Company Limited, P&O
Mariely Salgueiro
Affiliation:
bp Exploration Operating Company Limited, P&O
John Kennedy
Affiliation:
bp Exploration Operating Company Limited, P&O
*
Siyam, Ghadir, bp, Global Concept Development, United Kingdom, [email protected]

Abstract

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Conceptual design projects are increasingly known as an intense decision-making process. Much of the decision-making is comparing the degree of preference between choices. In the complex projects of the upstream business of oil and gas, good decisions are crucial for success. Decisions are typically made within a dynamic environment, wide range of uncertainty, and have to account for the asset life cycle. This paper reflects on the application of the decision quality framework with a focus on decision modelling. Using an industrial example, a systematic approach to visualise and improve decision making process is proposed. The approach applies a Dependency Structure Matrix (DSM) and Decision Quality frameworks and identified opportunities for future research.

Keywords

Decision makingIndustrial designIntegrated product development
Type
Article
Information
Proceedings of the Design Society , Volume 1: ICED21 , August 2021 , pp. 861 - 870
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2021. Published by Cambridge University Press

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