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Biomaterials in Everyday Design: Understanding Perceptions of Designers and Non-Designers

Published online by Cambridge University Press:  26 May 2022

N. A. A. Sayuti*
Affiliation:
Universiti Teknologi MARA, Malaysia Royal College of Art, United Kingdom
B. Sommer
Affiliation:
Royal College of Art, United Kingdom
S. Ahmed-Kristensen
Affiliation:
University of Exeter Business School, United Kingdom

Abstract

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The application of biological materials in everyday design is gaining traction and designers are encouraged to employ biological systems through biodesign and biophilia. However, there is a deficiency in the understanding of potential consumers’ perceptions. This paper compares the perception of non-designers as well as designers towards design-embedded bio-materials. Data was collected from 234 respondents using an online survey. The findings were gathered by evaluating perception in terms of desirability, practicality, aesthetically, and familiarity with living and non-living biomaterials.

Type
Article
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2022.

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