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AN ARCHITECTING APPROACH TO TRANSFORMATIONS WITHIN THE DESIGN CONSULTING INDUSTRY: IDEO CASE STUDY

Published online by Cambridge University Press:  27 July 2021

Sheng-Hung Lee ,
Wei-Ching Lin ,
John Rudnik  and
Donna H. Rhodes
Sheng-Hung Lee*
Affiliation:
MIT AgeLab; MIT Integrated Design and Management (IDM);
Wei-Ching Lin
Affiliation:
MIT Integrated Design and Management (IDM);
John Rudnik
Affiliation:
MIT AgeLab;
Donna H. Rhodes
Affiliation:
MIT Systems Engineering Advancement Research Initiative (SEAri)
*
Lee, Sheng-Hung, Massachusetts Institute of Technology, Integrated Design & Management (IDM), AgeLab, United States of America, [email protected]

Abstract

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Enterprises evolve continuously, usually gradually, but sometimes rapidly in the face of disruptive events. The purpose of this study is to analyze the transformation process of the design consultancy in the face of challenges presented by advanced technology, economic change, and systemic shifts by applying selected methods and tools from the ARIES (Architecting Innovative Enterprise Strategy) framework. The study uses IDEO as an example to discuss the organizational structure of design consultancies, and describes how IDEO has evolved in the context of change. This study illustrates some emerging challenges that the design consulting industry is facing now and will face in the future, and how these challenges will affect organizational culture and structure, the design consulting process, the recruiting criteria, and the designers, as well as envisioning possible paths for the future of design consultancy.

Keywords

Systems Engineering (SE)Organizational processesDesign management
Type
Article
Information
Proceedings of the Design Society , Volume 1: ICED21 , August 2021 , pp. 405 - 416
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2021. Published by Cambridge University Press

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