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NEW DESIGN HEURISTICS IN THE DIGITAL ERA

Part of: Design Organisation and Management

Published online by Cambridge University Press:  11 June 2020

X. Jin  and
H. Dong
X. Jin*
Affiliation:
Tongji University, China
H. Dong
Affiliation:
Loughborough University, United Kingdom
*
*[email protected]

Abstract

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In the digital era, products’ forms do not necessarily follow their function. Design fixation may happen when a designer attempts to generate diverse concepts. New design heuristics for digital design were extracted to support designers in the early conceptual design stage. Ten design heuristics were extracted from 998 RedDot award-winning concept designs (2013-2017) through a five-step process. It was preliminarily tested by four practitioners and proved to have positively influenced their conceptual design.

Keywords

digital designdesign methodsbig data analysis
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 607 - 616
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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