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EXPLORING HOW EXPERT BEHAVIOURAL DESIGNERS IDEATE IN THE BEHAVIOURAL DESIGN SPACE

Part of: Engineering Design Practice

Published online by Cambridge University Press:  11 June 2020

C. K. E. B. B. Nielsen ,
J. Daalhuizen  and
P. Cash
C. K. E. B. B. Nielsen*
Affiliation:
DTU-Technical University of Denmark, Denmark
J. Daalhuizen
Affiliation:
DTU-Technical University of Denmark, Denmark
P. Cash
Affiliation:
DTU-Technical University of Denmark, Denmark
*
*[email protected]

Abstract

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Behavioural design is a critical means to address challenges surrounding human behaviour. However, practitioners and researcher face difficulties in synthesising relevant perspectives from across fields as behavioural challenges are complex and multi-dimensional. Taking a theory-building approach, this study explore how expert behavioural designers navigate in this complex design space by examining the creative outcome of their current ideation practice. The findings reveal that the designers favour ‘holding’ out of the four identified ideation patterns: holding, shifting, pairing, and mixing.

Keywords

behavioural designdesign creativitydesign practicecase study
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 2541 - 2550
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

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