Hostname: page-component-586b7cd67f-dsjbd Total loading time: 0 Render date: 2024-11-27T11:34:21.995Z Has data issue: false hasContentIssue false
  • English
  • Français

ADOPTION OF INSECT-EATING THROUGH PACKAGING DESIGN

Part of: Industrial Design

Published online by Cambridge University Press:  11 June 2020

S.-M. Kauppi  and
S. van der Schaar
S.-M. Kauppi*
Affiliation:
Norwegian University of Science and Technology, Norway
S. van der Schaar
Affiliation:
Wageningen University & Research, The Netherlands
*
*[email protected]

Abstract

Core share and HTML view are not available for this content. However, as you have access to this content, a full PDF is available via the ‘Save PDF’ action button.

Edible insects have been introduced as a novel protein source. Although the rationales for insect-eating highlight the urgency of changing diets into more sustainable solutions, there is still a need for better understanding how packaging design is related to adoption of insects. Much consumer research has been conducted to understand the acceptance of insects, but packaging design connected to practices has been given less focus. This article looks at packaging as a medium for stimulating adoption and links an empirical study on analogies for packaging design to practices of eating insects.

Keywords

communicationsustainabilitypackagingedible insectsconsumer acceptance
Type
Article
Information
Proceedings of the Design Society: DESIGN Conference , Volume 1 , May 2020 , pp. 1617 - 1626
Creative Commons
Creative Common License - CCCreative Common License - BYCreative Common License - NCCreative Common License - ND
This is an Open Access article, distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives licence (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is unaltered and is properly cited. The written permission of Cambridge University Press must be obtained for commercial re-use or in order to create a derivative work.
Copyright
The Author(s), 2020. Published by Cambridge University Press

References

Ampuero, O. (2006), “Consumer perceptions of product packaging”, Journal of Consumer Marketing, Vol. 23 No. 2, pp. 100–112. https://dx.doi.org/10.1108/07363760610655032CrossRefGoogle Scholar
Baker, M.A., Shin, J.T. and Kim, Y.W. (2016), “An Exploration and Investigation of Edible Insect Consumption: The Impacts of Image and Description on Risk Perceptions and Purchase Intent”, Psychology & Marketing, Vol. 33 No. 2, pp. 94–112.10.1002/mar.20847CrossRefGoogle Scholar
Clement, J. (2007), “Visual influence on in-store buying decisions: an eye-track experiment on the visual influence of packaging design”, Journal of Marketing Management, Vol. 23 No. 9-10, pp. 917–928. https://dx.doi.org/10.1362/026725707X250395CrossRefGoogle Scholar
Collavo, A. et al. (2005), “House cricket small-scale farming”, In Paoletti, M.G., ed., Ecological implications of minilivestock: potential of insects, rodents, frogs and snails, pp. 519–544Google Scholar
Gregan-Paxton, J. and Moreau, P. (2003), “How Do Consumers Transfer Existing Knowledge? A Comparison of Analogy and Categorization Effects”, Journal of Consumer Psychology, Vol. 13 No. 4, pp. 422–430.10.1207/S15327663JCP1304_09CrossRefGoogle Scholar
Grunert, K.G. (2005), “Food quality and safety: consumer perception and demand”, European Review of Agricultural Economics, Vol. 32 No. 3, pp. 369–391. https://dx.doi.org/10.1093/eurrag/jbi011CrossRefGoogle Scholar
Heiskanen, E. et al. (2007), “User Involvement in radical innovation: are consumers conservative?”, European Journal of Innovation Management, Vol. 10 No. 4, pp. 489–509.10.1108/14601060710828790CrossRefGoogle Scholar
Holyoak, K.J. and Koh, K. (1987), “Surface and structural similarity in analogical transfer”, Memory & Cognition, Vol. 15 No. 4, pp. 332–340.10.3758/BF03197035CrossRefGoogle ScholarPubMed
House, J. (2016), “Consumer acceptance of insect-based foods in the Netherlands: Academic and commercial implications”, Appetite, Vol. 107, pp. 47–58.10.1016/j.appet.2016.07.023CrossRefGoogle ScholarPubMed
House, J. (2018a), “Insects as food in the Netherlands: Production networks and the geographies of edibility”, Geoforum, Vol. 94, pp. 82–93.10.1016/j.geoforum.2018.05.011CrossRefGoogle Scholar
House, J. (2018b), “Modes of Eating and Phased Routinisation: Insect-Based Food Practices in the Netherlands”, Sociology, Vol. 53 No. 3, pp. 451–467.10.1177/0038038518797498CrossRefGoogle Scholar
Joutsela, M. (2010), Multisensory Persuasion and Storytelling through Packaging Design: IAPRI International Association of Packaging Research Institutes.Google Scholar
Kauppi, S.-M., Pettersen, I.N. and Boks, C. (2019), “Consumer acceptance of edible insects and design interventions as adoption strategy”, International Journal of Food Design, Vol. 4 No. 1, pp. 39–62.10.1386/ijfd.4.1.39_1CrossRefGoogle Scholar
Looy & Wood (2006), “Attitudes toward invertebrates: are educational “bug banquets” effective?”, The Journal of Environmental Education, Vol. 37 No. 2, pp. 37–48.10.3200/JOEE.37.2.37-48CrossRefGoogle Scholar
Madden, T.J. et al. (2000), “Managing Images in Different Cultures: A Cross-National Study of Color Meanings and Preferences”, Journal of International Marketing, Vol. 8 No. 4, pp. 90–107. https://dx.doi.org/10.1509/jimk.8.4.90.19795CrossRefGoogle Scholar
Miglietta, P.P. et al. (2015), “Mealworms for Food: A Water Footprint Perspective”, Water, Vol. 7 No. 11, pp. 6190–6203.10.3390/w7116190CrossRefGoogle Scholar
Oonincx, D.G. et al. (2010), “An exploration on greenhouse gas and ammonia production by insect species suitable for animal or human consumption”, PLoS One, Vol. 5 No. 12, pp. e14445.10.1371/journal.pone.0014445CrossRefGoogle ScholarPubMed
Orth, U.R. and Malkewitz, K. (2008), “Holistic Package Design and Consumer Brand Impressions”, Journal of Marketing, Vol. 72 No. 3, pp. 64–81. https://dx.doi.org/10.1509/jmkg.72.3.064CrossRefGoogle Scholar
Pilditch, J. (1961), The Silent Salesman: How to Develop Packaging that Sells, Business Publications.Google Scholar
Piqueras-Fiszman, B. and Spence, C. (2011), “Crossmodal correspondences in product packaging. Assessing color-flavor correspondences for potato chips (crisps)”, Appetite, Vol. 57 No. 3, pp. 753–757.10.1016/j.appet.2011.07.012CrossRefGoogle Scholar
Rundh, B. (2005), “The multi-faceted dimension of packaging: Marketing logistic or marketing tool?”, British Food Journal, Vol. 107 No. 9, pp. 670–684. https://dx.doi.org/10.1108/00070700510615053CrossRefGoogle Scholar
Rundh, B. (2009), “Packaging design: creating competitive advantage with product packaging”, British Food Journal, Vol. 111 No. 9, pp. 988–1002. https://dx.doi.org/10.1108/00070700910992880CrossRefGoogle Scholar
Silayoi, P. and Speece, M. (2007), “The importance of packaging attributes: A conjoint analysis approach”, European Journal of Marketing, Vol. 41 No. 11-12, pp. 1495–1517. https://dx.doi.org/10.1108/03090560710821279CrossRefGoogle Scholar
Tan, H.S.G., Verbaan, Y.T. and Stieger, M. (2017), “How will better products improve the sensory-liking and willingness to buy insect-based foods?”, Food Research International, Vol. 92, pp. 95–105.10.1016/j.foodres.2016.12.021CrossRefGoogle ScholarPubMed
Van Huis, A. et al. (2013), “Edible insects: Future prospects for food and feed security”, FAO Forestry Paper 171.Google Scholar
Zeithaml, V. (1988), “Consumer Perceptions of Price, Quality and Value: A Means-End Model and Synthesis of Evidence”, Journal of Marketing, Vol. 52, pp. 2–22. https://dx.doi.org/10.1177/002224298805200302CrossRefGoogle Scholar