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Understanding the Consumer

Published online by Cambridge University Press:  20 November 2017

C Lamb
C Lamb*
Affiliation:
Meat & Livestock Commission, Milton Keynes, UK
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Extract

We can produce the tenderest, tastiest, highest welfare beef, pork and lamb in the world but if the consumer wants to buy chicken and fish, so what!

The changes that have taken place in what consumers can purchase and what and where they eat are nothing short of phenomenal and on-going.

In the 1950s families ate at least one cooked meal together every day, as they had for most of the century. The focus of this meal, lunch, dinner, tea or evening meal, depending on where you lived, was meat and two veg. All of this was cooked from scratch by the housewife, who had probably bought all the ingredients freshly that day.

Type
Invited Theatre Presentations
Information
Proceedings of the British Society of Animal Science , Volume 2001 , 2001 , pp. 237 - 238
Copyright
Copyright © The British Society of Animal Science 2001

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