‘You [still] have to fight for your right to party’: music television as billboards of post-modern difference

Extract

Rock music has not only provided the soundtrack of our lives, but a large part of the image repertoire as well. Neither the conjunction of popular music and other media (including television and film) nor the inseparable relation between rock and roll and visual iconographies, styles and attitudes is new. Nevertheless, it is clear that the force of these conjunctures in our cultural lives is rapidly spreading, viral-like, across media, genres, contexts, interests and generations. This is neither surprising nor necessarily bad; as rock and roll generations have grown up and asserted their plurality and influence, it is their music which is taken for granted, offered as capitalist entertainment and sometimes exploited for marketing purposes. This reconfiguration, often described as rock ‘moving into the mainstream of contemporary culture’ has been enabled and even engendered by technological, social and economic conditions. But it is the speed with which this is being accomplished, the particular ways it is inserted into broader contexts, and the effects it is having that interest me. The topography of popular culture is obviously changing; how rock and roll has come to define the dominant forms of cultural enjoyment and even legitimacy, offers us an opportunity to map out some of the cultural changes of contemporary life, and their relations to ideological and political struggles.