Selling an image: girl groups of the 1960s

Abstract

This article considers the parameters and implications of the look of 1960s girl groups such as the Marvelettes, the Shirelles and the Shangri-Las through an examination of approximately two hundred images taken from title pages for songs, from LP covers, and from ads and publicity photos. An overwhelming majority of these visual images depict the members of an ensemble as equal and visually interchangeable, for the members dressed in the same clothes and accessories, sported the same hair style and stood in the same pose. This uniformity supported the chatty teenage dialogue which typified the girl group lyrics. Perhaps more importantly, it also invited the audience member to identify herself with the members of the group. Such a message of belonging was an important part of a marketing strategy aimed at the increasingly multiracial teen market of the period.