Popular music policy making and the Instrumental Policy Behaviour Process

Abstract

Popular music policy making incorporates the art and rationality of ‘governmentality’. In doing so it seeks to move beyond benign policy making efforts and some of the prevailing approaches to cultural policy studies – primarily arts policy – to apply interventionary strategies into the space dominated by global recording companies. Major recording companies and the business-as-usual approach of Return on Investment dominates local and national popular music through the macro-level perspective of global trade regimes, thereby avoiding the micro-level activities needed by citizens locally. Critical approaches to the potential loss of localised music production in the face of globalisation are drawn from the heterodox, interdisciplinary schools of institutional economics which, in this case, uses instrumentalism to create a model that insists on research-based popular music making policies that respond to citizen needs. Using examples from the Australian experience, the Instrumental Policy Behaviour Process (IPBP) is proposed as a model for generating localised, resource-allocating approaches to popular music policy making.