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Japanese corporations and popular music

Published online by Cambridge University Press:  17 November 2008

Kimura Atsuko
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Extract

It has been a long time since Japan was first considered an economic power. Japanese automobile, electronic and computer companies have entered the world market and are now competing fiercely with each other. Their financial power and technologies are focused both domestically and overseas, and their launch into culture through advertising strategies is another facet of that power which has emerged since the 1980s (Un'no 1990).

Type
Research Article
Information
Popular Music , Volume 10 , Issue 3 , October 1991 , pp. 317 - 326
Copyright
Copyright © Cambridge University Press 1991

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