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Re-establishing legitimacy after stigmatization: Greenpeace in the North American North

Published online by Cambridge University Press:  18 September 2020

Danita Catherine Burke Open the ORCID record for Danita Catherine Burke [Opens in a new window]
Danita Catherine Burke*
Affiliation:
Center for War Studies and Department of Political Science and Public Management, University of Southern Denmark, Odense, Denmark
*
Author for correspondence: Danita Catherine Burke, Email: [email protected]
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Abstract

International environmental non-governmental organizations (IENGOs) have a long and checkered history of involvement and impact in, and on, the North. Using the example of Greenpeace, arguably one of the most stigmatized IENGOs in the North American North, this paper explores the questions: why are IENGOs stigmatized in the North American North and how might they overcome their stigma with local audiences? It outlines the role of moral legitimacy in stigmatization and overcoming stigma, and the challenges of (re)establishing moral legitimacy with a stigmatizing audience, in this case, Inuit in Northern Canada and Greenland.

Keywords

GreenpeaceArcticSealingIENGOsStigma
Type
Research Article
Information
Polar Record , Volume 56 , 2020 , e26
Copyright
© The Author(s), 2020. Published by Cambridge University Press

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