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Green Edge Outreach Project: A large-scale public and educational initiative

Part of: Celebrating IPY Education, Outreach and Engagement – 10 years on

Published online by Cambridge University Press:  13 June 2019

Julie Sansoulet ,
Jean-Jacques Pangrazi ,
Noé Sardet ,
Sharif Mirshak ,
Ghassan Fayad ,
Pascaline Bourgain  and
Marcel Babin
Julie Sansoulet*
Affiliation:
Takuvik Joint International Laboratory, Département de Biologie and Québec-Océan, Université Laval (Canada) – CNRS (France), Université Laval, Pavillon Alexandre-Vachon 1045, avenue de la Médecine, Local 2078, Québec, QC G1V 0A6, Canada
Jean-Jacques Pangrazi
Affiliation:
Éclats de Lumière, 181 Chemin du Lazaret, 06230 Villefranche-sur-Mer, France
Noé Sardet
Affiliation:
Parafilms, 129 Avenue Van Horne, Montréal, QC H2T 2J2, Canada
Sharif Mirshak
Affiliation:
Parafilms, 129 Avenue Van Horne, Montréal, QC H2T 2J2, Canada
Ghassan Fayad
Affiliation:
KNGFU, 5333 Avenue Casgrain, Montreal, QC H2T 1X3, Canada
Pascaline Bourgain
Affiliation:
3BIS SCOP, 88 Rue Anatole France, 38100 Grenoble, France
Marcel Babin
Affiliation:
Takuvik Joint International Laboratory, Département de Biologie and Québec-Océan, Université Laval (Canada) – CNRS (France), Université Laval, Pavillon Alexandre-Vachon 1045, avenue de la Médecine, Local 2078, Québec, QC G1V 0A6, Canada
*
Author for correspondence: Julie Sansoulet, Email: [email protected]
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Abstract

A collective outreach approach is fundamental for a scientific project. The Green Edge Project studied the impact of climate change on the dynamics of phytoplankton and their role in the Arctic Ocean, including the impact on human populations. We involved scientists and target audiences to ensure that the communications strategy was in agreement with scientists and audience requirements. We developed websites (academic site and blogs and an educational platform). Then, we produced a 52-minute documentary, ‘Arctic Bloom’, and infographics were created to explain experiments on the ice. We also organised a photo exhibition and live videos that enabled primary school-age students to ask questions directly of scientists working on the research icebreaker. Finally, both students and professionals drew their own conception of Arctic science, and our social media sites reached diverse groups of people. The evaluation results showed a large number of education structures (approximately 8000 schools and 104 museums or educational organisations) engaged with our communications outputs and encouraging statistics about website visits (117 021 and 3739 visits on the blog and the YouTube channel, respectively). Selecting different, but intersecting techniques, to promote a better understanding of the science contributed to the success of the communication and outreach outputs of the 3-year project.

Keywords

ArcticEducationOutreachMultimediaInteractive
Type
Research Note
Information
Polar Record , Volume 55 , Issue 4 , July 2019 , pp. 227 - 234
Copyright
Copyright © Cambridge University Press 2019 

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