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Presidential Candidate Images

Published online by Cambridge University Press:  23 November 2005

Darrell M. West
Darrell M. West
Affiliation:
Brown University
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Extract

Presidential Candidate Images. Edited by Kenneth L. Hacker. Lanham, MD: Rowman & Littlefield Publishers, 2004. 288p. $80.00 cloth, $32.95 paper.

In an era of personalistic politics and saturation media coverage, candidate image is an especially important topic. Presidential contenders go to great lengths to generate particular images of themselves. They devote a substantial portion of their budget to campaign advertising, and use public opinion surveys and focus groups to figure how best to position themselves for electoral advantage.

Type
BOOK REVIEWS: AMERICAN POLITICS
Information
Perspectives on Politics , Volume 3 , Issue 4 , December 2005 , pp. 902 - 903
Copyright
© 2005 American Political Science Association

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