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Benefits to their communities from small town professional football clubs

Published online by Cambridge University Press:  01 January 2020

Andy Barlow  and
David Forrest
David Forrest*
Affiliation:
University of Liverpool Management School
*
E-mail: [email protected]
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Abstract

Many small town professional clubs operate on the border of viability and threats to their survival are often real. But their activities may generate benefits that they are unable to capture in ticket sales; for example they provide a focus of interest even for some residents who do not attend the stadium. The paper presents results from applying contingent valuation methodology in two towns with clubs in the bottom-tier of English professional football. Collective willingness-to-pay for the survival of the clubs through taxation proved to be significant relative to the revenues the clubs were able to generate through ticket sales. There appears therefore to be a case for local governments to consider intervention in some circumstances where a club's survival is in question.

Keywords

footballcontingent valuationwillingness-to-payD62H41L83
Type
Research Articles
Information
National Institute Economic Review , Volume 232 , May 2015 , pp. R18 - R29
Copyright
Copyright © 2015 National Institute of Economic and Social Research

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