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Ren Qing” versus the ‘Big Five’ The Role of Culturally Sensitive Measures of Individual Difference in Distributive Negotiations

Published online by Cambridge University Press:  02 February 2015

Raymond A. Friedman
Affiliation:
Owen Graduate School of Management, Vanderbilt University, USA
Shu-cheng Chi
Affiliation:
Department of Business Administration, National Taiwan University, Taipei, Taiwan
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Abstract

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In this study, we examine culture-specific relationships between individual differences and distributive negotiations. We measured individual characteristics and their effects on distributive negotiations in both American and Chinese cultures, using a Western-based scale (the ‘Big Five’) and a Chinese-based scale (CPAI). We found that agreeableness and extraversion (from the ‘Big Five’) affected negotiations for Americans, but not for Chinese. We found that harmony, face and Ren Qing (from the Chinese-based scales) affected negotiations for Chinese, but not for Americans. Specifically, we found that in the American culture, those higher in extraversion and agreeableness achieved lower economic gain, whereas in the Chinese context that those high in harmony, face, and Ren Qing were more likely to be influenced by opening offers and achieve lower economic gain in distributive negotiations. Our study highlights the need to examine negotiations using culturally sensitive constructs and measures.

Type
Articles
Copyright
Copyright © International Association for Chinese Management Research 2005

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