Hostname: page-component-cd9895bd7-hc48f Total loading time: 0 Render date: 2024-12-18T22:10:23.102Z Has data issue: false hasContentIssue false
  • English
  • Français

Haier Is a Sea (Zhang Ruimin's letter in 1994)

Published online by Cambridge University Press:  28 December 2016

Ying Zhang
Ying Zhang*
Affiliation:
Rotterdam School of Management, Erasmus University, The Netherlands
Get access Rights & Permissions [Opens in a new window]

Extract

In his letter, Zhang Ruimin symbolized Haier as a sea to signify the firm's openness and boundlessness. Using the metaphor of ‘Haier Is a Sea’, Zhang illustrated a number of cohesive, collaborative relationships between Haier employees and nature and the environment as well as the importance of an evolving corporate culture in a rapidly changing world. This letter was addressed to Haier employees, but it was also framed as a ‘communiqué to the public’ to explain who Haier was and what the company represented. This letter has been, and will likely continue to be, a model for inspiring Haier employees to believe that anything is possible.

Type
Dialogue, Debate, and Discussion
Information
Management and Organization Review , Volume 12 , Issue 4 , December 2016 , pp. 811 - 814
Copyright
Copyright © The International Association for Chinese Management Research 2016 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)