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The Professional Advertiser: How Do We Draw the Line (If There is a Line)?

Published online by Cambridge University Press:  28 April 2021

John D. Grad
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Extract

A half-page advertisement in the 1982 Yellow Pages of a large East Coast metropolis read: “The Podiatry Center. For information on foot health, call the following numbers….” The advertisement contained an address and some other information pertinent to foot health, but did not contain the names of any individual podiatrists.

Many podiatrists were angry be cause the “Podiatry Center” was not a hospital, podiatry school or any other kind of institution; instead, it was a doctors’ office. The advertisement, many podiatrists felt, was purposely misleading to the public, suggesting that the ‘Podiatry Center” was something more than just an office of individual podiatrists.

Type
Article
Information
Law, Medicine and Healthcare , Volume 12 , Issue 5 , October 1984 , pp. 199 - 203
Copyright
© 1984 American Society of Law, Medicine & Ethics

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References

E.g., American Dental Association, Principles of Ethics §14 (1974), reprinted in Encyclopedia of Bioethics (Free Press, New York, N.Y.) (1978) (“A dentist may properly utilize office door lettering and signs provided that their style and text are consistent with the dignity of the profession”).Google Scholar
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