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Campaign Strategies of Afro-Brazilian Politicians: A Preliminary Analysis

Published online by Cambridge University Press:  02 January 2018

Gladys Mitchell*
Affiliation:
Duke University. [email protected]

Abstract

Racial politics in Brazil have changed dramatically: the nation-state that once denied racism now enacts racial policies for Afro-Brazilians. The discourse of race has also changed: it is now common for the media to discuss Afro-Brazilians as a voting bloc. Using qualitative methods, this article tests the hypothesis that Afro-Brazilian politicians seek a racial vote from the Afro-Brazilian electorate. Analyzing campaign advertisements from select candidates in Salvador and São Paulo, this study finds that most Afro-Brazilian politicians use racial cues, and interviews show that most Afro-Brazilian politicians address racial issues during their campaigns. Not all of them seek racial votes, however: at the federal level, Afro-Brazilian politicians believe that this strategy would not get them elected. Many use campaigns nevertheless to raise racial consciousness among the electorate.

Type
Research Article
Copyright
Copyright © University of Miami 2009

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