Popular song lyrics constitute an exception to dominant, standard language ideologies of English: nonstandard grammatical forms are common, relatively unstigmatized, and even enregistered in the genre. This project uses song lyrics to test whether genre cues can shift linguistic expectations, influencing how speakers process morphosyntactic variants. In three self-paced reading experiments, participants read sentences from pop songs. Test sentences contained either ‘standard’ NPSG + doesn't or ‘nonstandard’ NPSG + don't. In Experiment 1, some participants were told that the sentences came from lyrics, while others received no context information. Experiment 2 eliminated other nonstandardisms in the stimuli, and Experiment 3 tested for the effect of stronger context information. Genre information caused participants to orient to the sentences differently, which partially—but not straightforwardly—mitigated surprisal at nonstandard don't. I discuss future directions for understanding the effects of context on sociolinguistic processing, which I argue can inform concepts like genre and enregisterment, and the processes underlying language attitudes. (Morphosyntactic variation, genre, invariant don't, language ideology, pop songs, experimental sociolinguistics, sentence processing)*

This article explores the roles that language and the body play in the iconization of cross-modal personae (see Agha 2003, 2004). Focusing on a community of radical drag queens in San Francisco, I analyze the interplay of visual presentation and acoustic dimensions of /s/ in the construction of the fierce queen persona, which embodies an extreme, larger-than-life, and anti-normative type of femininity. Taking data from transformations—conversations during which queens visually transform from male-presenting into their feminine drag personae—I explore the effect of fluid visual presentation on linguistic production, and argue that changes in both the linguistic and visual streams increasingly invoke qualia (see Gal 2013; Harkness 2015) projecting ‘harshness’ and ‘sharpness’ in the construction of fierce femininity. I argue that personae like the fierce queen become iconized through rhematization (see Gal 2013), a process in which qualic congruences are construed and constructed across multiple semiotic modalities. (Iconization, rhematization, qualia, sociophonetics, gender, personae, drag queens)*

We present a quantitative study of the linguistic and social factors conditioning the use of grammatical gender with reference to women, focusing on variation in the debates of the French parliament. Two prime ministers of similar political leanings regulated the use of feminine g-gender through identical policies in 1986 and 1998, with no effect on parliamentary speech in the first instance, and dramatic success in the second. We claim that the latter outcome resulted from changes in gender ideologies between these two dates. The 1990s saw the emergence of a new social type for female politicians, which only feminine g-gender can construct. We hypothesize that the 1998 policy was effective because it strengthened existing associations between feminine g-gender and a persona, while the original policy tried to build on ideological structure that was not widespread. We conclude that linguistic prescriptions are only successful if they build on existing ideologies. (Linguistic prescription, gender ideology, grammatical gender, ideological structure)*

Recent approaches to multilingualism, such as translanguaging, emphasize the porous, fluid, and hybrid nature of language use. This article intends to show, through an example of a local language debating competition in Central Java, that culturally emblematic performances tend to create monolanguaging spaces, due to their monolingual focusing on certain language varieties that are iconic to local ethnolinguistic identity. Monolanguaging spaces are language ideological spaces in which speakers project an idealized performance of their ethnolinguistic identity. Ethnographic observation shows that the performance of monolanguaging spaces involves the erasure of speakers’ multilingual repertoires and translanguaging practices, in accordance to the language ideology surrounding the hegemonic prestigious language variety and in accordance to the local norms of status or power-based social interaction. Attending to monolanguaging spaces reveal it as a performance accomplished through discursive work and power relations, involving the misrecognition of its connection and dissonance to multilingual repertoires and practices. (Language ideology, erasure, translanguaging, monolanguaging space, performance, ethnolinguistic identity, Javanese)*

This article draws on ethnographic fieldwork in two Irish towns to examine the mobilisation of the Irish language as a resource for business by new speakers of Irish. We examine how local community-level Irish language advocacy organisations have implemented initiatives to specifically promote the use of Irish in business, primarily as visual commercial engagement with the language paired with the use of the cúpla focal. The article explores how new speakers of Irish understand what might be perceived as the tokenistic mobilisation of Irish and what value they invest in their efforts to use the cúpla focal. We explore tensions over language ownership that emerge as more fluent proprietors of ‘bilingual businesses’ position themselves in relation to the ‘newness’ of these speakers. (Irish, commodification, language ownership, language advocacy, language policy, commercialisation, language in business, new speakers)*