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Published online by Cambridge University Press: 05 April 2004
Outlining potential applications of their politeness model toward the end of their seminal essay, Brown & Levinson wrote:
[Our] analysis focusing on the non-arbitrary order evident in linguistic styles allows for the relationship between language styles and social structure to be spelled out in detail. It is along these lines that we hope to be able to use our model of the universals of linguistic politeness to characterise the cross-cultural differences in ethos, the general tone of social interaction in different societies. (1987 [1978]:252–3)
In a response to this invitation that may well be seen, in a broader context, as a statement as political as it is scientific, the 12 original contributions to this volume begin to chart this terrain for two neighboring societies/cultures/languages: Greek and Turkish.