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Published online by Cambridge University Press: 10 May 2017
The economic sector beyond the farm gate – which provides marketing, transportation, and distribution services – has become increasingly important over time relative to farm production. In 1982, the cost of marketing farm foods reached an estimated 71 percent of total consumer expenditures. As we look to the 21st century, it is quite likely that the gamut of marketing services beyond the farm gate will account for over 80 percent of consumers’ expenditures for food.