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Published online by Cambridge University Press: 10 May 2017
Retail firms in rural small towns survive because of the basic goods and services they provide to the residents in and within driving distance of the town. Yet, many small town firms have been forced to close due to migration of people to larger cities. The economic problems associated with the migration have caused federal and state governments to be deeply concerned. The remaining small retail firms do provide a foundation upon which to stimulate rural economic development and thus they are important to the nation's economy. They provide income and employment; they pay local property taxes, and they provide the personal interest of a small entrepreneur in the development of his community, a characteristic rarely found in the larger urban centers.