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R u a smkn m0m?: Aspects of a Text Messaging Smoking Cessation/Reduction Intervention for Younger Mothers

Published online by Cambridge University Press:  13 December 2013

Sophie Soklaridis ,
Jenna López ,
Karina Czyzewski ,
Rosa Dragonetti  and
Peter Selby
Sophie Soklaridis*
Affiliation:
Centre for Addiction and Mental Health, Toronto, Ontario, Canada
Jenna López
Affiliation:
Centre for Addiction and Mental Health, Toronto, Ontario, Canada
Karina Czyzewski
Affiliation:
Centre for Addiction and Mental Health, Toronto, Ontario, Canada
Rosa Dragonetti
Affiliation:
Centre for Addiction and Mental Health, Toronto, Ontario, Canada
Peter Selby
Affiliation:
Centre for Addiction and Mental Health, Toronto, Ontario, Canada
*
Address for Correspondence: Sophie Soklaridis, PhD, Department of Education, Centre for Addiction and Mental Health, Toronto, Ontario, Canada. Email: [email protected]
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Abstract

Introduction: Women who are younger in age are more likely to smoke during pregnancy and postpartum and tend to have less success with cessation/reduction. There is an unmet need for interventions targeted to pregnant and postpartum young women that provide them with support to quit/reduce long-term into the postpartum period and beyond.

Aims: Our study aimed to gain an in-depth understanding of the perspectives of young pregnant and postpartum women of text messaging (TM) as a conduit for smoking cessation/reduction, and to determine the appropriate content, frequency, duration and unique features needed for an effective cessation/reduction TM programme.

Methods: Six focus groups and six telephone interviews were convened with 36 pregnant and postpartum women 16–30 years of age.

Results: Three main themes were identified: 1) topic areas that women would like TM to focus on; 2) the need for messages to be tailored; and 3) the importance for the programme to take a woman-centered approach.

Conclusions: Respondents supported the idea of a TM cessation/reduction intervention and had clear programme recommendations. A personalised, woman-centered TM programme that meets a young woman's unique needs and addresses her concerns through her participation and direction is likely to empower and support her to quit/reduce.

Type
Articles
Information
Journal of Smoking Cessation , Volume 10 , Issue 1 , June 2015 , pp. 35 - 43
Copyright
Copyright © The Author(s), published by Cambridge University Press on behalf of Australian Academic Press Pty Ltd 2013 

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