Published online by Cambridge University Press: 27 April 2009
Just after 8:00 in the morning on Tuesday, September 21, 1943, the singer and radio star Kate Smith addressed her national audience with a personal story that set the tone for the marathon bond drive she would conduct over the next eighteen hours. In her usual self-effacing manner, she began by recounting the words of a man whose speech at a recent bond rally in Utica, New York, held special meaning for her audience:
You know, friends, when we buy War Bonds, we're not buying tanks and guns and shells and planes. What we're really doing is buying our boys back … bringing them home to us, safe and sound once again. Now I know there isn't a person listening to me who wouldn't give everything he has to buy his boy back. … I'd give anything … all my money, or my health, or my own life … to buy my boy back from the War. But I'm afraid I can't do that now. You see, I got a telegram from Washington this morning. My boy isn't coming back.
1. “Kate Smith, First Spot on the Network,” Tuesday, 21 September 1943, typed transcript, 4–5. In Kate Smith Bond Drive Records (B-0200), Bureau of Applied Social Research (basr), Columbia University [hereafter cited as Smith basr recs]; Merton, Robert K., Mass Persuasion: The Social Psychology of a War Bond Drive (New York, 1946) 3, 60–64.Google Scholar
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36. During the war, employment levels approached 100 percent, real wages rose by one-third, and personal consumption rose by 15 percent, despite shortages.
37. “A Case Book on the Ten Percent Plan,” [31 August 1942], “Payroll Savings Promotion” folder, box 19, Odegard MS.
38. “Personal Solicitation in the Third War Loan,” n.d., 11–12, in folder “Advertising: Third War Loan—Personal Solicitation—1943,” box 9; –A Case Book on the Ten Percent Plan,” both in Odegard MS.
39. Minutes, 10 March 1943, Morgenthau Diaries, 615:150.
40. “An Appraisal of the Third War Loan Drive, Part IV: Solicitation in the Third War Loan,” BAE Report no. 19, 7 December 1943, 2–3; “Appraisal of the Victory Loan Drive,” 8–9, tables 1 and 1a.
41. Merton, Mass Persuasion, chaps. 2–6.
42. Westbrook, Why We Fought, chap. 3.
43. Merton, Mass Persuasion, appendix C, pp. 200, 201, tables I–A, I–B.
44. Quoted in “Size,” 21 November 1944, 2, Smith basr recs.
45. Merton, Mass Persuasion, 79–89, 94–96, 101–2 (chart III), 146–52.
46. Interview transcript no. 022, 3, answer to question 14, Smith basr recs. Merton, Mass Persuasion, 111, determined that 63 out of 75 interviews displayed such deep involvement.
47. Merton, Mass Persuasion, 45–54.
48. “Appraisal of the Victory Loan Drive,” 16–17, tables 6 and 6a.
49. Merton, Mass Persuasion, 112–13, 137–38.
50. Interview transcript, “non-buyer 101,” 1, question 3, Smith basr recs. Emphasis in the original.
51. Ibid., 6, “free answer.”
52. Transcript of radio address in Randolph Paul to Morgenthau, 17 March 1943, Morgenthau Diaries 617:83.
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57. Reprinted in Levine and Levine, The People and the President, 466–67.
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59. Harry B. Winkeler, St. Louis Labor Tribune, to Clyde Hart, owi, 16 November 1943, 1–2, in owi, box 1748.
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64. “Attitudes toward Income Taxes,” Special Memo no. 67, 10 July 1943, esp. 8, 10, owi, box 1802.
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