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Principles of advertising. A global perspective (2nd edn), Monle Lee and Carla Johnson (2005), The Haworth Press, Binghamton, NY, USA; ISBN: 978-0-7890-2299-8 xxii + 400 with Inde pages; US$ 108

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Principles of advertising. A global perspective (2nd edn), Monle Lee and Carla Johnson (2005), The Haworth Press, Binghamton, NY, USA; ISBN: 978-0-7890-2299-8 xxii + 400 with Inde pages; US$ 108

Published online by Cambridge University Press:  02 February 2015

Edwina Luck
Edwina Luck*
Affiliation:
School of Advertising, Marketing and Public Relations, Queensland University of Technology, Gardens Point, Brisbane, QLD, Australia
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Type
Book Reviews
Information
Journal of Management & Organization , Volume 16 , Issue 4 , September 2010 , pp. 624
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2010

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