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Partner attachment to institutional logics: The influence of congruence and divergence

Published online by Cambridge University Press:  02 February 2015

Stuart A Napshin  and
Arash Azadegan
Stuart A Napshin
Affiliation:
Coles College of Business, Kennesaw State University, Kennesaw, GA, USA
Arash Azadegan
Affiliation:
Supply Chain Management and Marketing Sciences Department, Rutgers Business School, Rutgers University, Newark, NJ, USA
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Abstract

Partnerships are increasingly important to firm product innovation. They also increasingly involve parties that are attached to different institutional logics. We examine the effect of firm and partner attachments to the same and different institutional logics. Findings suggest that when partners are attached to the same institutional logic, new product development performance is positively influenced. However, when partners are attached to different institutional logics, new product development is negatively influenced. When controlling for attachment to different institutional logics, partnerships with private companies are more beneficial than partnerships with government research institutions.

Keywords

innovationpartnershipinstitutional forcesChina
Type
Research Article
Information
Journal of Management & Organization , Volume 18 , Issue 4 , July 2012 , pp. 481 - 498
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 2012

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