Hostname: page-component-cd9895bd7-fscjk Total loading time: 0 Render date: 2024-12-26T06:17:00.949Z Has data issue: false hasContentIssue false
  • English
  • Français

Some Evidence of Consumer Ethnocentrism in Australia

Published online by Cambridge University Press:  18 September 2015

Rajendra Mulye ,
John Rickard  and
Timothy Higginson
Rajendra Mulye
Affiliation:
Royal Melbourne Institute of Technology, Faculty of Business, Marketing Group, GPO Box 2476V, Melbourne, VIC 3001, Email: [email protected], Tel: (03) 9660 5561, Fax: (03) 9654 7483
John Rickard
Affiliation:
Monash University, Faculty of Business and Economics, Caulfield, VIC 3145, Email: [email protected], Tel: (03) 9903 2960
Timothy Higginson
Affiliation:
Mojo Australia Pty. Ltd., City Road, S. Melbourne, VIC 3000, Tel: (03) 9787 6116
Get access Rights & Permissions [Opens in a new window]

Abstract

The nature of consumer ethnocentrism in Australia is examined through the application of the CETSCALE to a total of 377 respondents from Victoria. Two groups of respondents — members of the Australian Owned Companies Association (AOCA) and a comparable sample from the general population were used to assess ‘known group validity’ of the scale. The results suggest that the CETSCALE is a reliable measure of consumer ethnocentrism in Australia and offers evidence of ‘known group validity.’ Two underlying dimensions of ethnocentrism, termed emotional and reasoned ethnocentrism, were detected and found to be invariant across the two groups. Awareness and knowledge of three Australian made logos was found to be lower than expected for both groups.

Type
Research Article
Information
Journal of Management & Organization , Volume 3 , Issue 2 , March 1997 , pp. 1 - 11
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 1997 

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

Adorno, TW Frenkel-Brunswick, E Levinson, DJ and Sanford, RN (1950) The Authoritarian Personality New York: Harper and Row Publishers, Inc. Google Scholar
Bilkey, WJ and Nes, E (1982) ‘Country of Origin Effects on Product Evaluations’ Journal of International Business Studies Vol 13, pp 89–99.Google Scholar
Census Characteristics of Australia 1991 Census of Population and Housing Australian Bureau of Statistics, Cat No 2710.Google Scholar
Choice (1993) ‘Made in Australia: Does it mean what you think it means?’, Australia, pp 14–15.Google Scholar
Elliott, GR and Cameron, RC (1994) ‘Consumer Perception of Product Quality and the Country-of-Origin Effect’ Journal of International Marketing Vol 2, No 2, pp 49–62.Google Scholar
Hardjono, R (1994) White Tribe of Asia: An Indonesian View of Australia Victoria: Hyland House.Google Scholar
Herche, J (1990) ‘The measurement of Consumer Ethnocentrism: Revisiting the CETSCALE’ in Developments in Marketing Science Dunlap, BJ (ed) Cullowhee, NC: Academy of Marketing Science, Vol 13, pp 371–375.Google Scholar
Herche, J (1992) ‘A Note on the Predictive Validity of the CETSCALE’ Journal of the Academy of Marketing Science, Vol 20, pp 261–264.Google Scholar
Poll, Morgan (1996), ‘Pauline Hanson's party would win 7 senate seats if election held now’, Roy Morgan Research Centre, Melbourne.Google Scholar
Netemeyer, R, Durvasula, S and Lichtenstein, D (1991) ‘A Cross National Assessment of the Reliability and Validity of the CETSCALE’ Journal of Marketing Research Vol 28, pp 320–327.Google Scholar
Rawlings, S (1993) ‘Patriot Games’ B & T, Australia.Google Scholar
Rushton, JP (1989) ‘Genetic Similarity, Human Altruism, and Group Selection Behaviour’ Brain Sciences Vol 12, pp 503–559.Google Scholar
Sharma, S Shimp, T and Shin, J (1995) ‘Consumer Ethnocentrism: A Test of Antecedents and Moderators’ Journal of the Academy of Marketing Science Vol 23, No 1, pp 26–37.Google Scholar
Shimp, T and Sharma, S (1987) ‘Consumer Ethnocentrism: Construction and Validation of the CETSCALE’ Journal of Marketing Research Vol 26, pp 280–289.Google Scholar
Stein, GJ (1987) ‘The Biological Bases of Ethnocentrism, Racism and Nationalism in National Socialism’ The Sociobiology Of Ethnocentrism: Evolutionary Dimensions of Xenophobia, Discrimination, Racism and Nationalism pp 251–257.Google Scholar