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Paul A Herbig (1998) A Handbook of Cross-Cultural Marketing Binghamton: The International Business Press

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Paul A Herbig (1998) A Handbook of Cross-Cultural Marketing Binghamton: The International Business Press

Published online by Cambridge University Press:  18 September 2015

David Corkindale
David Corkindale*
Affiliation:
School of Marketing, University of South Australia
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Type
Book Reviews
Information
Journal of Management & Organization , Volume 4 , Issue 2 , March 1998 , pp. 44
Copyright
Copyright © Cambridge University Press and Australian and New Zealand Academy of Management 1998

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