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Public Health and the Four P's of Marketing: Alcohol as a Fundamental Example
Published online by Cambridge University Press: 01 January 2021
Abstract
This article examines how public health addresses alcohol use through marketing — place, product, promotion, and price. The article reviews current product trends and how restrictions on certain products designs may reduce youth consumption; how product availability may be restricted through zoning; and the current advertising landscape.
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- Symposium Articles
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- Copyright © American Society of Law, Medicine and Ethics 2019
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