Hostname: page-component-cd9895bd7-dk4vv Total loading time: 0 Render date: 2024-12-18T15:21:21.382Z Has data issue: false hasContentIssue false

Becoming a Maya Woman: Beauty Pageants at the Intersection of Indigeneity, Gender and Class in Quetzaltenango, Guatemala

Published online by Cambridge University Press:  10 September 2019

Elisabet Dueholm Rasch*
Affiliation:
Elisabet Dueholm Rasch is Associate Professor at Wageningen University and Research.
*
*Corresponding author. Email: [email protected].

Abstract

Indigenous beauty pageants can be seen as a way of re-appropriating indigenous identity. This article approaches beauty pageants as being situated in multiple systems of power at four levels of contestation: (1) reproducing gender relations and creating new professional and political opportunities; (2) constituting a site for cultural and political agency and delimiting the ways to ‘be a Maya woman’; (3) reproducing class relations in terms of access to the event and contributing to social awareness of beauty queens; (4) as a social event consolidating (gender) relations within the family. The findings are based on longitudinal (2002–14) ethnographic fieldwork in Quetzaltenango, Guatemala.

Spanish abstract

Spanish abstract

Los concursos de belleza indígena pueden ser vistos como una forma de reapropiación de la identidad indígena. Este artículo ve a los concursos de belleza como situados en múltiples sistemas de poder repartidos en cuatro niveles de contestación: (1) al reproducir las relaciones de género y crear nuevas oportunidades profesionales y políticas; (2) al constituir un sitio para la agencia cultural y política y delimitar las formas de ‘ser mujer maya’; (3) al reproducir las relaciones de clase al tener acceso al evento y contribuir a la conciencia social de las reinas de belleza; (4) como un evento social que consolida relaciones (de género) al interior de la familia. Los hallazgos se basan en un trabajo etnográfico longitudinal en Quetzaltenango, Guatemala (2002–14).

Portuguese abstract

Portuguese abstract

Concursos de beleza indígena podem ser vistos como uma maneira de reapropriação da identidade indígena. Este artigo vê concursos de beleza situados em sistemas de poder a quatro níveis de contestação: (1) reproduzindo relações de gênero e criando novas oportunidades políticas e profissionais; (2) estabelecendo um lugar de agência política e cultural e delimitando maneiras de ‘ser uma mulher Maya’; (3) reproduzindo relações de classe no que diz respeito ao acesso ao evento e contribuindo para uma consciência social das ‘misses’; (4) funcionando como um evento social que visa consolidar relações (de gênero) no núcleo familiar. As descobertas são baseadas em trabalho de campo de etnografia longitudinal (2002–14) em Quetzaltenango, Guatemala.

Type
Research Article
Copyright
Copyright © Cambridge University Press 2019

Access options

Get access to the full version of this content by using one of the access options below. (Log in options will check for institutional or personal access. Content may require purchase if you do not have access.)

References

1 Balogun, Oluwakemi M., ‘Cultural and Cosmopolitan: Idealized Femininity and Embodied Nationalism in Nigerian Beauty Pageants’, Gender and Society, 26: 3 (2012), pp. 357–81Google Scholar.

2 Taylor, Diana, The Archive and the Repertoire: Performing Cultural Memory in the Americas (Durham, NC and London: Duke University Press, 2003), p. 2CrossRefGoogle Scholar.

3 Farriss, Nancy M., Maya Society under Colonial Rule: The Collective Enterprise of Survival (Princeton, NJ: Princeton University Press, 1984)Google Scholar.

4 Grandin, Greg, The Blood of Guatemala. A History of Race and Nation (Durham, NC: Duke University Press, 2000), p. 71CrossRefGoogle Scholar.

5 Elisabet Dueholm Rasch, ‘Representing Mayas: Indigenous Authorities and the Local Politics of Identity’, unpubl. PhD diss., Utrecht University, 2008.

6 Carmack, Robert M. (ed.), Harvest of Violence: The Maya Indians and the Guatemalan Crisis (Norman, OK: University of Oklahoma Press, 1988)Google Scholar.

7 Green, Linda, Fear as a Way of Life: Mayan Widows in Rural Guatemala (New York: Columbia University Press, 2013)Google Scholar.

8 Bastos, Santiago and Camus, Manuela, Entre el mecapal y el cielo: Desarrollo del movimiento maya en Guatemala (Guatemala City: FLACSO, 2003)Google Scholar.

9 Fischer, Edward F. and Brown, R. McKenna (eds.), Maya Cultural Activism in Guatemala (Austin, TX: University of Texas Press, 1996)Google Scholar.

10 Sieder, Rachel, ‘Reframing Citizenship: Indigenous Rights, Local Power and the Peace Process in Guatemala’, in Wilson, Richard and Sieder, Rachel (eds.), Negotiating Rights: The Guatemalan Peace Process (London: Conciliation Resources, 1997), pp. 6673Google Scholar.

12 Smith, Carol A., ‘Race-Class-Gender Ideology in Guatemala: Modern and Anti-Modern Forms’, Comparative Studies in Society and History, 37: 4 (1995), pp. 723–49CrossRefGoogle Scholar.

13 Nelson, Diane M., ‘Stumped Identities: Body Image, Bodies Politics, and the Mujer Maya as Prosthetic’, Cultural Anthropology, 16: 3 (2001), pp. 314–53CrossRefGoogle Scholar; Smith, ‘Race-Class-Gender’.

14 Meentzen, Angela, Estrategias de desarrollo culturalmente adecuadas para mujeres indígenas (Washington, DC: Departamento de Desarrollo Sostenible, 2001)Google Scholar; MacLeod, Morna, Nietas del Fuego, Creadoras del Alma: Luchas político-culturales de mujeres mayas (Guatemala City: FLACSO, 2011)Google Scholar.

15 See also: Narciso, Rubén, Quiroa, Elizabeth et al. (eds.), Guatemala. Indicadores de género: 2013 (Guatemala City: INE and SEPREM, 2013)Google Scholar.

16 Smith, ‘Race-Class-Gender’.

17 The rate of illiteracy among indigenous women is 52 per cent, although some have started to study at university.

18 See, among others, Goldstein, Daniel M., ‘Names, Places, and Power: Collective Identity in the Miss Oruro Pageant, Cochabamba, Bolivia’, PoLAR: Political and Legal Anthropology Review, 23: 1 (2000), pp. 124CrossRefGoogle Scholar; Schackt, Jon, ‘Mayahood through Beauty: Indian Beauty Pageants in Guatemala’, Bulletin of Latin American Research, 24: 3 (2005), pp. 269–87CrossRefGoogle Scholar; Wroblewski, Michael, ‘Public Indigeneity, Language Revitalization, and Intercultural Planning in a Native Amazonian Beauty Pageant’, American Anthropologist, 116: 1 (2014), pp. 6580CrossRefGoogle Scholar; Rogers, M., ‘Spectacular Bodies: Folklorization and the Politics of Identity in Ecuadorian Beauty Pageants’, Journal of Latin American Anthropology, 3: 2 (1998), pp. 5485CrossRefGoogle Scholar.

19 The winner of the Miss Guatemala competition, which took place for the first time in 1955, participates in the Miss World beauty contest. See Schackt, ‘Mayahood’, p. 278.

20 Molina, Deyvid, ‘Apuntes históricos sobre los certámenes de elección y coronación de representativas indígenas en Guatemala’, Tradiciones de Guatemala, 78 (2012), pp. 91130Google Scholar; Celigueta, Gemma, ‘¿Unas elecciones de verdad? Autenticidad, representación y conflicto en los concursos de Reinas Indígenas de Guatemala’, Journal de la Société des Américanistes, 103: 1 (2017), pp. 2749CrossRefGoogle Scholar.

21 Cohen, Colleen Ballerino, Wilk, Richard and Stoeltje, Beverly (eds.), Beauty Queens on the Global Stage: Gender, Contests, and Power (New York: Routledge, 1996)Google Scholar. It is important to note here that ladino identity is by no means a fixed or static identity category. See Hale, Charles R., Más que un indio (More than an Indian): Racial Ambivalence and Neoliberal Multiculturalism in Guatemala (Santa Fe, NM: School of American Research Press, 2006)Google Scholar for an excellent analysis.

22 Konefal, Betsy, ‘Subverting Authenticity: Reinas Indígenas and the Guatemalan State, 1978’, Hispanic American Historical Review, 89: 1 (2009), pp. 4172CrossRefGoogle Scholar.

23 Complicating gender as well as ethnic dichotomies, the first election of the ‘Reina Indígena Trans’ (‘Indigenous Trans Queen’) took place in 2017; see http://nbcnews.com/feature/nbc-out/guatemala-s-trans-indigenous-beauty-pageant-about-more-just-pretty-n830201, last access 21 April 2019.

24 The cargo system is a hierarchical system of services that combines administrative offices of civil and religious life: Rasch, ‘Representing Mayas’, n. 13.

25 Barrios, Lina E., Tras las huellas del poder local: La alcaldía indígena en Guatemala del siglo XVI al siglo XX (Guatemala City: Universidad Rafael Landívar, Instituto de Investigaciones Económicas y Sociales, 2001), p. 286Google Scholar.

26 Konefal, ‘Subverting Authenticity’.

27 Lépinard, Éléonore, ‘Doing Intersectionality: Repertoires of Feminist Practices in France and Canada’, Gender and Society, 28: 6 (2014), pp. 877903CrossRefGoogle Scholar; Pyke, Karen D. and Johnson, Denise L., ‘Asian American Women and Racialized Femininities: “Doing” Gender across Cultural Worlds’, Gender and Society, 17: 1 (2003), pp. 3353CrossRefGoogle Scholar.

28 Sieder, Rachel and Barrera, Anna, ‘Women and Legal Pluralism: Lessons from Indigenous Governance Systems in the Andes’, Journal of Latin American Studies, 49: 3 (2017), pp. 633–58CrossRefGoogle Scholar; Crenshaw, Kimberle, ‘Demarginalizing the Intersection of Race and Sex: A Black Feminist Critique of Antidiscrimination Doctrine, Feminist Theory and Antiracist Politics’, University of Chicago Legal Forum, 1 (1989), pp. 139–67Google Scholar; Lugones, María, ‘Colonialidad y género’, Tabula Rasa, 9 (2008), pp. 73101CrossRefGoogle Scholar.

29 Ibid.

30 Castillo, R. Aída Hernández, ‘The Emergence of Indigenous Feminism in Latin America’, Signs: Journal of Women in Culture and Society, 35: 3 (2010), pp. 539–45CrossRefGoogle Scholar; Speed, Shannon, Castillo, R. Aída Hernández and Stephen, Lynn M. (eds.), Dissident Women: Gender and Cultural Politics in Chiapas (Austin, TX: University of Texas Press, 2006)Google Scholar.

31 Lieu, Nhi T., ‘Remembering “The Nation” through Pageantry: Femininity and the Politics of Vietnamese Womanhood in the “Hoa Hau Ao Dai” Contest’, Frontiers, 21: 1/2 (2000), pp. 127–51CrossRefGoogle Scholar; King-O'Riain, Rebecca Chiyoko, ‘Making the Perfect Queen: The Cultural Production of Identities in Beauty Pageants’, Sociology Compass, 2: 1 (2008), pp. 7483CrossRefGoogle Scholar.

32 Hoad, Neville, ‘World Piece: What the Miss World Pageant Can Teach about Globalization’, Cultural Critique, 58: 1 (2004), pp. 5681CrossRefGoogle Scholar.

33 Crawford, Mary, Kerwin, Gregory, Gurung, Alka, Khati, Deepti, Jha, Pinky and Regmi, Anjana Chalise, ‘Globalizing Beauty: Attitudes toward Beauty Pageants among Nepali Women’, Feminism and Psychology, 18: 1 (2008), pp. 6186CrossRefGoogle Scholar.

34 See Dow, Bonnie J., ‘Feminism, Miss America, and Media Mythology’, Rhetoric and Public Affairs, 6: 1 (2003), pp. 127–49CrossRefGoogle Scholar; Rahier, Jean Muteba, ‘Blackness, the Racial/Spatial Order, Migrations, and Miss Ecuador 1995–96’, American Anthropologist, 100: 2 (1998), pp. 421–30CrossRefGoogle Scholar.

35 See for example Lieu, ‘Remembering “The Nation”’; Wu, Judy Tzu-Chun, ‘“Loveliest Daughter of Our Ancient Cathay!”: Representations of Ethnic and Gender Identity in the Miss Chinatown USA Beauty Pageant’, Journal of Social History, 31: 1 (1997), pp. 531CrossRefGoogle Scholar.

36 Goldstein, ‘Names, Place and Power’; Schackt, ‘Mayahood’; Wroblewski, ‘Public Indigeneity’; Rogers, ‘Spectacular Bodies’.

37 King-O'Riain, ‘Making the Perfect Queen’.

38 Dow, ‘Feminism’.

39 Wu, ‘Loveliest Daughter’.

40 Banet-Weiser, Sarah, The Most Beautiful Girl in the World: Beauty Pageants and National Identity (Berkeley, CA: University of California Press, 1999)Google Scholar.

41 Lieu, Nhi T., ‘Beauty Queens Behaving Badly: Gender, Global Competition, and the Making of Post-Refugee Neoliberal Vietnamese Subjects’, Frontiers: A Journal of Women Studies, 34: 1 (2013), pp. 2557CrossRefGoogle Scholar; Dow, ‘Feminism’.

42 Goldstein, ‘Names, Place and Power’; Schackt, ‘Mayahood’; Wroblewski, ‘Public Indigeneity’; Rogers, ‘Spectacular Bodies’, Schackt, ‘Mayahood’.

43 Wroblewski, ‘Public Indigeneity’, p. 75.

44 Nimatuj, Irma Alicia Velásquez, La pequeña burguesía indígena comercial de Guatemala: Desigualdades de clase, raza y género (Guatemala City: AVANCSO, 2002)Google Scholar.

45 Quetzaltenango municipality is composed of the urban centre, two aldeas and 22 cantones, which are administrative units presided over by a communal authority, the community mayor.

46 Velásquez, La pequeña burguesía.

47 Goldstein, ‘Names, Place and Power’; Schackt, ‘Mayahood’; Wroblewski, ‘Public Indigeneity’; Rogers, ‘Spectacular Bodies’.

48 Rasch, ‘Representing Mayas’.

49 Gilbert, Juliet, ‘“Be Graceful, Patient, Ever Prayerful”: Negotiating Femininity, Respect and the Religious Self in a Nigerian Beauty Pageant’, Africa, 85: 3 (2015), pp. 501–20CrossRefGoogle Scholar.

50 Interview with Astrid, Nov. 2014.

51 See note 11 above.

52 Interview with Estér, Nov. 2014.

53 See Arzú, Marta Elena Casaús, Guatemala: Linaje y racismo (San José: FLACSO, 1992)Google Scholar.

54 The municipal theatre of Quetzaltenango was inaugurated in 1895.

55 Xel-jú is an indigenous civic, cultural and political association.

56 300 Quetzales is roughly equivalent to US$40.

57 Author's fieldnotes, Aug. 2003.

58 MacLeod, Nietas del fuego; Smith, ‘Race-Class-Gender’.

59 Billings, Sabrina, ‘Speaking Beauties: Linguistic Posturing, Language Inequality, and the Construction of a Tanzanian Beauty Queen’, Language in Society, 38: 5 (2009), pp. 581606CrossRefGoogle Scholar.

60 A tz'ite is a bean that is used in Maya ceremonies.

61 Ajq'ij is a day keeper, a Maya spiritual guide.

62 Xmukané is the ancestral grandmother of time and appears as a central figure in the Pop Wuj.

63 The guïpil is an embroidered blouse worn by indigenous women. It is an important element of the traje.

64 Based on interview with Gladys, Nov. 2014.

65 Interview with Judith, Nov. 2014.

66 See Warren, Kay B., Indigenous Movements and their Critics, Pan-Maya Activism in Guatemala (Princeton, NJ: Princeton University Press, 1998)Google Scholar for an excellent analysis of the construction of a pan-Mayan identity.

67 In 2017 the election of the Umial Tinimit was declared part of Guatemala's cultural patrimony, because it is considered as the highest expression of Maya K'iche’ identity. See Municipalidad de Quetzaltenango, ‘Certamen Umi'al Tinimit Re Xelajuj No'j 2017. Bases del Certamen Umi'al Tinimit Re Xelajuj No'j 2017’, available at https://issuu.com/georgearriola/docs/bases_certamen_umial_tinimit_2017, last access 25 June 2019.

68 Interview with Mirna, Nov. 2014.

69 José Ignacio Eduardo Camey Barrios and Ulises Ubaldo Quijivix Yax, Memoria histórica de la centenaria sociedad Maya K'iche’ ‘El Adelanto’ (Guatemala City: ADESCA, 2013)Google Scholar.

70 Nawal is a day-sign in the Maya calendar and is typically associated with an animal or natural element.

71 Interview with Raquel (Umial in the first half of the 1990s), Nov. 2007.

72 Oza, Rupal, ‘Showcasing India: Gender, Geography, and Globalization’, Signs: Journal of Women in Culture and Society, 26: 4 (2001), pp. 1067–95CrossRefGoogle ScholarPubMed.

73 Dow, ‘Feminism’.

75 Casaús Arzú, Guatemala.