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Job Ready Graduates: A Tourism Industry Perspective

Published online by Cambridge University Press:  23 February 2012

Jie Wang ,
Helen Ayres  and
Jeremy Huyton
Jie Wang*
Affiliation:
School of Tourism, The University of Queensland, Australia. [email protected]
Helen Ayres
Affiliation:
University of Canberra, Australia.
Jeremy Huyton
Affiliation:
University of Canberra, Australia.
*
*Jie Wang, The School of Tourism, University of Queensland, Brisbane QLD 4072, Australia.
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Abstract

Suitable skills and attributes have always been an important part of effective and successful participation in the tourism workplaces. This study aimed to explore tourism managers' perceptions of the skills and attributes required in the tourism industry in Australia. The method involved a content analysis of tourism skill sets and a survey to identify the required skill sets sought by employers. Importance–Performance Analysis revealed differences between graduate attributes and skills and manager's perceptions of their importance and level of performance. These results provided industry-based information about skills and attributes for the improvement of curriculum design. It will enhance the abilities of tourism education to provide job-ready graduates for the future global tourism industry.

Keywords

tourism educationskills shortagestourism industry careers
Type
Articles
Information
Journal of Hospitality and Tourism Management , Volume 16 , Issue 1 , 01 January 2009 , pp. 62 - 72
Copyright
Copyright © Cambridge University Press 2009

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